TCC has been appointed as the UK public relations agency for JA Resorts & Hotels, a global hospitality group with a portfolio spanning the Middle East, Indian Ocean and the United Kingdom. The appointment will see TCC lead strategic communications across national, consumer and trade media in the UK and USA markets.

The partnership brings together TCC's experience in international hospitality communications with a leading portfolio of hotels and resorts under the JA Resorts & Hotels brand. The remit includes raising awareness of the group in the UK and US market, strengthening relationships with key media titles and supporting the long-term positioning of the brand and its individual properties.

Founded in Dubai by the Dutco Group, JA Resorts & Hotels is a privately owned hospitality group with a diverse collection of properties across multiple destinations. In the UAE, the group operates six properties in Dubai, including JA Beach Hotel, JA Lake View Hotel and JA Palm Tree Court, located within the JA The Resort in Jebel Ali. The Dubai portfolio also includes JA Ocean View Hotel, situated on Jumeirah Beach Residence and JA Hatta Fort Hotel, located in the Hajar Mountains.

Beyond the UAE, the group's international portfolio includes JA Manafaru, a private island resort in the Haa Alifu Atoll, Maldives. In the UK, JA Resorts & Hotels has two Scottish properties in its portfolio. JA Mar Hall , a recently renovated heritage hotel  set within a large estate overlooking the River Clyde just ten minutes from Glasgow Airport, and JA The Bruntsfield, a boutique hotel in Edinburgh.

ABOUT TCC:

TCC is an award-winning boutique, international luxury travel PR agency. TCC operates across the UK, USA and global markets for hospitality clients, from boutique sustainable hotels to real estate, luxury resorts, safaris, F1 hospitality and superyacht brands.

TCC's philosophy is rooted in crafting compelling narratives and intelligent storytelling to deliver meaningful campaigns that drive long-term business growth. Through their bespoke boutique model, every client benefits from consistent senior involvement and a highly engaged team who are hands-on across strategy, storytelling and delivery. They work in close partnership with brand leaders, shaping narrative-led campaigns that are collaborative, expert-driven and powerful.

ABOUT JA RESORTS & HOTELS:

A heritage UAE brand with roots dating back to 1981, JA Resorts & Hotels is built on a legacy of nurturing hospitality and creating thoughtful experiences. Named after the original Jebel Ali Beach Hotel, the group's portfolio spans nine distinctive properties across the UAE, Indian Ocean, and Scotland — each with their own character, yet united by a shared spirit of generosity, authenticity, and care.

In the UAE, guests can choose from a collection of meaningful stays, including the beachfront JA Beach Hotel, the spacious all-suite JA Palm Tree Court, and the contemporary lifestyle-led JA Lake View Hotel, all located along the peaceful shores of Jebel Ali Beach. Over on the lively Jumeirah Beach Residence promenade, JA Ocean View Hotel offers uninterrupted views of the Arabian Gulf paired with a vibrant coastal energy. For a change of pace, JA Hatta Fort Hotel provides a mountain escape rooted in nature and discovery, while The Manor by JA in Al Furjan offers a modern business stay designed for comfort and convenience. 

In the Indian Ocean, JA Manafaru offers barefoot luxury in the pristine natural Haa Alifu Atoll at the northern tip of the Maldives, a place where nature and Maldivian culture are deeply woven into every stay.  

Meanwhile, in Scotland, JA Mar Hall Golf & Spa Resort, a grand 240-acre estate on the banks of the River Clyde near Glasgow, blends heritage architecture with modern comforts. Nearby, JA The Bruntsfield in Edinburgh offers townhouse charm and warm hospitality just steps from the city's iconic landmarks. 

Adding to its experience portfolio, JA Resorts & Hotels will soon launch the JA Sports & Shooting Club, a new destination for recreation and performance, opening later this year. 

JA Resorts & Hotels is also a proud member of the Global Hotel Alliance (GHA) which is the world's largest alliance of independent hotel brands with 50 brands and over 950 hotels in 100 countries. Its award-winning loyalty programme – GHA DISCOVERY – provides 34 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7billion in member hotel revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.