Bangkok – January 15, 2026: BWH Hotels, a leading global hospitality enterprise comprising WorldHotels™, Best Western® Hotels & Resorts and SureStay® Hotels, is celebrating the debut of the BW Premier Collection in Vietnam and Southeast Asia with the launch of a stylish new beachfront resort in Phan Thiet, lapped by the turquoise sea on the country's scenic southeast coast.

Costamigo Phan Thiet, BW Premier Collection is a brand-new resort that commands a prime position on a long stretch of golden sand in Vietnam's Binh Thuan province, overlooking the ocean. With its neo-classical European architecture, contemporary interiors, exceptional amenities and easy accessibility, this property, which is approximately 3.5-hours by car from Ho Chi Minh City, is set to become a popular option for domestic and international travelers alike.

Guests can stay in a selection of 150 stylish rooms and 34 stunning villas, which provides tailored options for families, friends and couples. The seafront resort also features an array of leisure facilities, including a restaurant, beach bar, an infinity pool with cabanas, sun loungers, a playground, a Mediterranean garden and outdoor cinema. Visitors can spend endless days unwinding on the beach and by the pool, or head out and explore this captivating region, which is filled with lush forests, sand dunes, fishing villages, temples, golf courses, coastal roads and golden beaches.

Costamigo Phan Thiet, BW Premier Collection will also be a key destination for meetings and events. A series of indoor and outdoor function spaces, including a large ballroom, will set the stage for productive team meetings, customized conferences and one-of-a-kind weddings.

BW Premier Collection properties offer more than just a hotel stay; they transport guests into a world of refined and sophisticated hospitality. Members of Best Western Rewards®, the award-winning loyalty program, can also enjoy exclusive benefits and points that never expire.

The hotel launch is timed to coincide with the opening of Long Thanh International Airport, a major new gateway in Southern Vietnam that will eventually service up to 100 million passengers per year, as well as the new Phan Thiet Airport.

“Vietnam is one of Asia's most dynamic and fast-growing markets, and the debut of BW Premier Collection represents a significant milestone in our development strategy, driven by the strength of our upscale brands. With its prime beachfront location, world-class facilities, and diverse accommodations designed for every occasion, Costamigo Phan Thiet, BW Premier Collection is poised to become a new landmark in this vibrant resort destination. As new airport infrastructure further enhances accessibility to the region, we look forward to welcoming travelers from around the world to experience this captivating corner of Vietnam,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.

With the opening of Costamigo Phan Thiet, BW Premier Collection, BWH Hotels now offers four of its premium brands in Vietnam: WorldHotels™ Elite, WorldHotels™ Distinctive, BW Premier Collection and Best Western Premier®. This marks the seventh BWH Hotels property in Vietnam.

To book your stay with BWH Hotels in Asia, please visit bestwesternasia.com and worldhotels.com.