PURE ONE is proud to announce the official launch of our MICE (Meetings, Incentives, Conferences & Events) division – a significant milestone in our broader strategy to build a diversified, experience-led global travel group.

This new product line strengthens our position in the market by providing high-quality, fully customisable corporate travel and event solutions across the UK and Europe. It reflects our long-term vision to develop multiple revenue streams across tour operations, media, retail travel, hospitality, and transport.

Why MICE Matters for PURE ONE's Growth

The MICE sector continues to rebound strongly post-pandemic, with companies increasingly investing in:

• Leadership retreats
• Team-building weekends
• Incentive trips
• Client hosting experiences
• International conferences and meetings

PURE ONE's curated approach positions us to deliver emotionally resonant experiences with exceptional planning and logistics – aligning perfectly with our brand ethos of adventures with a touch of style.

Entering the MICE market diversifies our product portfolio and reinforces our long-term ambition to create a multi-vertical travel ecosystem, offering everything from FITs and group tours to corporate experiences, property, retail travel, and eventually transportation.

What We Offer

Our MICE programmes provide clients with:

• Bespoke event design and delivery
• Fully managed corporate retreats
• Tailored incentive experiences
• High-quality accommodation and venues
• Professional onsite event support
• Seamless logistics and travel coordination
• Dedicated account management through PURE ONE

Whether hosting senior leaders in Tuscany, planning a strategic retreat in Catalonia, or delivering a corporate event in London, our focus remains on providing elevated, memorable experiences that build relationships and strengthen teams.

Strategic Impact

The addition of the MICE division enhances our:

• Revenue diversification
• Brand reach into B2B markets
• Year-round demand stability
• Partnership potential with venues, hotels, and suppliers
• Pathway toward future property and transport verticals

This launch moves PURE ONE closer to our long-term goal of becoming a full-spectrum travel group, with interconnected product lines that support one another under a unified, scalable brand architecture.

What's Next

Our sales and product teams are now in active discussions with several companies interested in bespoke retreats and leadership weekends for 2026 and 2027. Additionally, we are building structured offerings designed for international clients seeking immersive European experiences.

If you have any questions or wish to discuss this development further, please reach out directly.

PURE ONE is growing fast – and the MICE division marks another major step towards the multi-brand, multi-vertical future we are building.