PURE ONE is pleased to announce that it is actively building an expanded suite of Specialist Products that will cover the 2026 and 2027 travel seasons, marking a major step in its mission to reshape niche travel through curated experiences that blend lifestyle, culture, and adventure. 

Since its inception, PURE ONE has pursued a clear and focused strategy: identify underserved specialist markets, cultivate deeply loyal communities, and scale those audiences into wider mainstream growth. Throughout the New Year and into 2027, we will further accelerate this strategy with a portfolio designed for travellers seeking meaning, discovery, and high-quality experiential journeys. 

Introducing our Specialist Product Portfolio 

Our upcoming product portfolio will feature a diverse range of specialist offerings, each crafted to reflect PURE ONE's core ethos of authenticity, creativity, and modern travel design: 

• PURE ONE Pathways – Immersive small group tours centred on culture, history, and human stories. 

• PURE ONE Language Journeys – Cultural immersion through language study and local interaction. 

• PURE ONE Get Wild – Wellness-driven nature adventures including hiking, forest retreats, and wild swimming. 

• PURE ONE Wildlife – Genuine wildlife travel experiences, from safaris to conservation-focused rewilding journeys. 

• PURE ONE Naturist Holidays – Select naturist resorts and curated naturist travel experiences. 

• PURE ONE New Age Journeys – Retreats inspired by mysticism, folklore, energy practices, and healing traditions. 

• PURE ONE UFO & Mystery Tours – Exploration of unexplained phenomena, global mysteries, and living folklore. 

• PURE Vacations – PURE ONE's expanding travel media platform and podcast, connecting storytelling with curated travel bookings. 

• OCEAN FEVER – The brand's surf lifestyle division, offering trips from beginners “learn to surf” escapes to expert surf expeditions around the world. 

All specialist product lines will be centrally integrated into the PURE ONE Travel website, enabling seamless cross-selling, unified customer journeys, and enhanced brand consistency across every touchpoint. This integrated approach supports PURE ONE's long-term ambition to scale intelligently across niche audiences while maintaining a premium, design-led travel identity. 

“With our product expansion, PURE ONE is doubling down on the belief that the future of travel lies in niche passions, authentic storytelling, and experiences that align with how people actually live and dream,” said CEO Wesley Baker. “Our goal is simple: create specialist journeys with global potential, all delivered with a touch of style.” 

Our Specialist Product portfolio reinforces PURE ONE's long-term vision to create a multi-brand travel ecosystem that connects travellers to the experiences they care about most, while keeping authenticity at the heart of every journey.