Mochi-making 15 Dec 2025
Where Family Traditions Come Alive: Experiencing Japan's New Year Culture With MIMARU

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MIMARU

Cosmos Hotel Management Co., Ltd., operator of the apartment-style accommodation brand MIMARU, is introducing a series of New Year cultural experiences at select properties in Tokyo and Kyoto, designed to help overseas families meaningfully engage with Japan's most tradition-rich season through accessible, family-friendly programs.

Families gather at home, share symbolic dishes like osechi, eat toshikoshi-soba, and visit shrines in the crisp morning air for hatsumode, the first prayer of the year. 
For many international travelers, this contrast is surprising:
 
“The silence on January 1st was unexpected,” 
“The atmosphere felt sacred,” 
“Experiencing local traditions made our trip unforgettable.”

While the season is deeply meaningful, many visitors find it wonderfully different—shops take a holiday break, local traditions come to life, and there are countless moments of discovery that make this time of year especially memorable. 
 
To support these travelers, MIMARU, an apartment-style accommodation brand specializing in spacious family/group stays, is launching a series of New Year cultural programs at select properties in Tokyo and Kyoto. The goal is to help overseas families enjoy Japan's most tradition-rich season in an accessible, welcoming way.

MIMARU's New Year Cultural Experiences 

Experience 

Locations 

Description 

Mochi-making 

MIMARU Tokyo Asakusa Station 

A joyful hands-on activity for children and adults alike. 

Toshikoshi-soba gift 

MIMARU SUITES Kyoto Central / MIMARU Kyoto Nishinotoin Takatsuji 

Guests can enjoy this classic year-end tradition symbolizing longevity. 

Osechi gift 

MIMARU SUITES Tokyo Nihonbashi / MIMARU SUITES Tokyo Asakusa 

Each dish is introduced with its historical and cultural meaning. 

Hatsumode tour 

Akasaka / Ginza East / Tokyo Station EastHatchobori / Kyoto Kawaramachi Gojo 

Multilingual staff accompany guests, explaining customs and guiding them through the experience. 

 

A multicultural team creating accessible cultural experiences 

MIMARU's staff come from around the world, contributing ideas based on their own cross-cultural experiences. Their aim is to make Japanese culture approachable, understandable, and enjoyable for families visiting from abroad—turning a simple stay into lasting memories. 

 

MIMARU Official Website: https://mimaruhotels.com/

Sustainability Website: https://mimaruhotels.com/sustainability/


Source: Cosmos Hotel Management Co., Ltd.

Contact:

Mao Mochizuki

Management Planning Office

Cosmos Hotel Management Co., Ltd.

+81-3-5444-3600

info-pr@chm.cigr.co.jp