CopenPay began in Copenhagen as an initiative that rewarded tourists with free perks for simple responsible actions, from picking up litter in the canals to arriving at museums by bike.

Read more here

Building on its success — and interest from more than 100 destinations worldwide — Copenhagen will launch DestinationPay on December 3.

Developed by the official tourism organisation of Copenhagen, WonderfulCopenhagen, DestinationPay is a global, ready-to-use framework that allows cities and regions to create their own version of CopenPay and reward visitors for actions that benefit local communities. It marks a shift toward a new tourism economy where value is measured not only by spending but by contribution. Several international destinations have already signed on.

More details are available in the attached PDF.

If you need further information or wish to speak with a representative from WonderfulCopenhagen/VisitCopenhagen, I'm happy to connect you.

See more in this video (and feel free to use link):

DestinationPay film with subtitles: https://vimeo.com/1142327702

DestinationPay film without subtitles: https://vimeo.com/1142326666