Hong Kong, 3 December 2025 – Langham Hospitality Group has launched a new global brand campaign featuring Amber Liu, and positioning strategy for Cordis Hotels and Resorts (“Cordis”). Coinciding with the 10th anniversary of Cordis, the “Let Your Heart Rule” manifesto champions the pursuit of passions, the value of authentic connections, and the freedom to live a life guided by what truly moves you.

Established in 2015, Cordis – which is Latin for “of the heart” – built its identity as an upscale brand committed to the delivery of sincere guest servicing, genuine local experiences, and comprehensive wellness offerings. The marketing refresh broadens that foundation to shape the brand into a symbol for living with purpose, embracing authenticity, and seeking experiences of lasting personal significance.

“Cordis has always believed in creating travel journeys that are both heartfelt and heart-healthy, where guests are truly cared for, and where authentic local offerings, good health, and wellbeing are paramount,” Langham Hospitality Group Chief Executive Officer Bob van den Oord said. This new campaign builds on that promise, encouraging guests to pursue travel experiences that speak to who they are – experiences shaped by passion, connection, and a sense of personal meaning.”

Much of the campaign centres on singer Amber Liu, who brings her individuality and fearless creativity to the initiative as its global ambassador. Through a series of films and digital shorts, Liu appears in stories that capture the joy of pursuing passions, the freedom of following one's own path, and the power of authentic connection. Each vignette is rooted in offerings of Cordis destinations and local communities, underscoring the brand's belief that travel is a canvas for experiences that leave a meaningful and lasting imprint.

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About Cordis Hotels & Resorts
Cordis is an upper upscale hotel brand with a service style that is heartfelt and intuitively generous. Located in the heart of the local communities in the most stimulating destinations around the world, Cordis hotels deliver experiences that are authentic and family inclusive in Hong Kong, Shanghai, Beijing, Ningbo, Xuzhou and Auckland with more than 10 properties to open within five years. Visit CordisHotels.com for more information, and follow the collection on Instagram, Facebook and Twitter (@cordishotels).

About Langham Hospitality Group

A wholly owned subsidiary of Great Eagle Holdings Limited, Langham Hospitality Group (LHG) is a global hotel, resorts and residences operator with a family of distinctive brands that include The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying'nFlo. With over 40 hotels, resorts and residences in operation or development, LHG has an international footprint that extends across Asia, Europe, North America, Australasia and the Middle East. The group takes its name from The Langham, London, Europe's first Grand Hotel which for 160 years has been the pinnacle of sophisticated hospitality. The property's philosophies are reflected Group-wide through inspiring design, cutting-edge innovation, sincere service and an unwavering commitment to building great memories. For more information, visit LanghamHospitalityGroup.com.