Tweed Tourism Co. today unveiled its 'Find Your Feel Good Summer in The Tweed' campaign, celebrating the region's natural beauty and eco experiences, and a sunscreen collaboration that treads lightly. They also today launched a Visitor Pledge, a voluntary commitment inviting visitors to help protect the Tweed's natural beauty, support local businesses, and discover their own feel-good moments. 

On the first day of summer, Tweed Tourism's message is simple: The Tweed is the perfect place to embrace longer days and balmy nights. The region is an idyllic escape for emerald coastlines and charming riverside settings with nature as your playground. The Tweed promises holidays steeped in nature, wellness, and adventure. From sunrise surfs to steamy saunas and plunge pools, snorkelling trips to seaside sips, there's something to lift every mood. You will leave feeling reconnected and refreshed, with a sun-kissed holiday glow to start the new year.  

For the campaign, Tweed Tourism today also unveiled a new collaboration with a sunscreen brand that is kind to the environment, We Are Feel Good Inc. The collab invites visitors to roam mindfully by using sunscreen that is free of harsh chemicals. Hawaii Act 104 reef-compliant, their lightweight, fast-absorbing formula keeps your skin shielded, thanks to Coconut Oil and Vitamin E. Plus, with packaging made from 30% ocean waste plastic, every application is a small step to a greener future.  

As part of the campaign, Tweed Tourism Co. proudly today introduced the Tweed Visitor Pledge, an initiative designed to protect and celebrate the region's unique environment. This voluntary online pledge invites holidaymakers to travel with care, respect, and curiosity, embracing the people, culture, and natural beauty of The Tweed. Visitors are encouraged to explore mindfully, enjoying the region's charm while supporting local experiences. 

Mayor of Tweed Shire, Councillor Chris Cherry, says: “The Visitor Pledge is a voluntary commitment which encourages visitors to find their moment in a responsible and sustainable way, exploring the region with curiosity, supporting local business and protecting our natural beauty. It is an invitation to savour the flavours and natural experiences of The Tweed, but also to respect Bundjalung country, and cherish our culture and celebrate experiences that will inspire unforgettable moments.”  

Sally Scott, General Manager of The Tweed Tourism Co, explains the campaign builds on the region's reputation for relaxation, nature, wellness, and eco activities: “We wanted to embrace the idea of a summer escape that is steeped in nature, wellness and well-being, so it is good for you but also good for the environment. The Tweed is the perfect place to enjoy summer and slow down into something softer, more calming and quieter than everyday life in the cities.” 

Launching this month, The Tweed's summer campaign includes multi-channel marketing activity including hero photography, partnerships with leading Australian travel magazines, Feel Good ambassadors, digital marketing and content to attract travellers to The Tweed's distinct blend of outdoor lifestyle, diverse wellness options and wondrous landscapes. 

The invite is clear: 'Find Your Feel Good Summer in The Tweed.' From coastal sunrises to hinterland hikes and lush riverside relaxation, The Tweed is guaranteed to elevate your mood and wellbeing all summer long, while also treading lightly on our natural surrounds.  

All visitors who agree to the pledge before 31 December 2025 will go in the draw to win a We Are Feel Good Inc sunscreen gift pack.  

The Tweed Tourism Company is the official tourism development and destination marketing agency for The Tweed through a partnership with Tweed Shire Council. 

The perfect summer escape awaits at: https://www.visitthetweed.com.au/ 

You can sign The Tweed Sustainability pledge at: www.visitthetweed.com.au/pledge  

Media Contact: For interviews or images, please contact Gabrielle Wilson at gwilson@tweed.com.au or 0433 972 915.