02 Dec 2025
ShelbyKY Invites Travelers to Slow Down and Listen

ShelbyKY Tourism

The simple sounds of Kentucky's countryside become the soundtrack of a restorative getaway

Shelbyville, KY — In a world filled with noise, ShelbyKY is inviting travelers to turn the volume down. Located just east of Louisville in the heart of Kentucky horse and bourbon country, the community is embracing a quieter kind of travel with “Sounds Like ShelbyKY” — an invitation to unwind through the gentle, grounding sounds of its countryside, distilleries, trails, and historic towns

From the clop of Saddlebred horses to the whisper of wind through barns full of barrels of bourbon, ShelbyKY offers visitors a chance to reconnect with nature, savor small-town charm, and enjoy slow moments that linger on the palate like smooth Kentucky bourbon, including:

  • Wake Up to the Rhythmic Footfalls of Horse Country — Known as the American Saddlebred Capital of the World™, Shelby County is home to more than 90 horse farms. Visitors can book a farm tour and hear the distinct sounds of horse-country: soft neighs, hooves plodding across dewy grass, and trainers calling gently to their horses.
  • Listen to Bourbon Being Made and Poured — ShelbyKY is Your Bourbon Destination®, with two iconic distilleries where visitors can learn bourbon's journey from ground to glass. Hear the hiss of fermenters, the unmistakable pop of a cork, and the clink of glasses before the first taste.
  • Relax into the Slow Cadence of Historic Downtowns — ShelbyKY's small towns move at a gentler pace. Spend an afternoon exploring local shops and hear coffee roasters hum, the soft rustle of shopping bags, and the murmur of neighbors chatting on Main Street.
  • Savor the Sizzle and Clatter of Classic Kentucky Dining — Local restaurants offer a comforting soundtrack of their own with skillets sizzling, dishes clinking, and conversations unfolding slowly over generous, home-style meals.
  • Unwind with the Soft Sounds of a Front-Porch Evening — Whether rocking on a porch at a countryside bed-and-breakfast or enjoying the quiet at a lakeside campsite, evenings in ShelbyKY have their own charm. Expect cicadas buzzing, firewood crackling, and the soft creak of rocking chairs, all nature's reminder to stay a little longer.
  • Follow the Crunch of Leaves on Scenic Nature Trails — ShelbyKY's parks and nature preserves offer peaceful spaces to unplug. Miles of wooded trails deliver the satisfying crunch of leaves underfoot, the babble of creeks, and the quiet of forest canopies.

“ShelbyKY is a place where travelers can take a deep breath,” said Janette Marson, President & CEO of ShelbyKY Tourism. “Visitors tell us time and time again that a visit to ShelbyKY makes them feel grounded, due in no small part to the charm and slow pace of life. 'Sounds Like ShelbyKY' is an invitation to visit and rediscover those small, meaningful moments that make a vacation truly memorable.”

Travelers can explore experiences, pre-planned itineraries, and lodging options at www.VisitShelbyKY.com.

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About ShelbyKY — ShelbyKY (Shelbyville, Simpsonville and Shelby County) is Your Bourbon Destination®. Home to two distilleries — Bulleit Distillery and Jeptha Creed Distillery — and located on the Kentucky Bourbon Trail®, ShelbyKY offers an array of bourbon-centric lodging, shopping and dining. ShelbyKY is perfectly positioned for easy access to Louisville, Lexington, and Northern Kentucky. Pair dining at classic favorites like Claudia Sanders Restaurant and local staple Bell House Restaurant with Kentucky's only designer outlet mall, and there's much to see, do, and taste in ShelbyKY. Home to 90-plus Saddlebred horse farms, ShelbyKY offers a rare peek into the world of the Saddlebred show horse and is known as the Saddlebred Horse Capital of the World. Outdoor adventures await those who enjoy fishing, canoeing, horseback riding, and golf. We invite you to follow @visit_shelbyky on Instagram and @visitshelbyky on Facebook and learn more about ShelbyKY at www.visitshelbyky.com.

Media contact: Mason Warren, mason@visitshelbyky.com / (502) 321-9975 or Debra Locker – debra@debralockergroup.com / (859) 536-0282