As Australians flock to Japan in record numbers, one thing is undeniable — the country's legendary powder and world-class ski culture continue to captivate snow lovers from around the globe.

Beyond the buzz of congested resorts and après-ski scenes, a calmer, more soulful side of Japan's snow country awaits discovery.

Tucked away in the scenic, mountainous region of Fukushima Prefecture, Aizu captures the spirit of old Japan while offering skiers and snowboarders a pristine powder experience far from the crowds.

A hidden gem where centuries of samurai heritage meet the serenity of unspoiled slopes, Aizu is more than a destination, it's a cultural immersion where every run excites, every onsen soak restores, and every meal tells a story of place and tradition.

Here are four reasons why Aizu should be your next ski escape, where history, culture, and natural beauty come together for an unforgettable winter adventure.

1. Carve Through Powder-Perfect Slopes at World-Class Resorts

Renowned for its exceptional snow quality, Aizu is a dream destination for skiers and snowboarders alike. Here, pristine terrain offers the perfect balance of adventure and tranquillity, allowing you to carve through powder in peace.

The region boasts 80 runs and 30 lifts, with an impressive 9 metres of snowfall each season. In the Urabandai area, enthusiasts can experience micro-fine snow, a light, airy, and incredibly soft powder perfect for those seeking the ultimate ride.

Top ski resorts and hotels in Aizu cater to all types of visitors, from thrill-seekers to families. Recently added to the prestigious Ikon Pass, NEKOMA Mountain offers diverse trails with convenient ski-in ski-out access from Bandaisan Onsen Hotel. EN RESORTS Grandeco offers great powder snow and long courses while Ashinomaki Snow Park delights families with snowmobile rides, tubing, and plenty of snow-filled fun for all ages.

2. Explore the Unique History and Culture of Aizu-Wakamatsu

Aizu-Wakamatsu City and its surroundings offer a fascinating window into Japan's samurai heritage. Key sites include Tsuruga Castle, the historic post town of Ouchi-juku, and preserved samurai residences, each revealing the region's rich and storied past.

Beyond historic architecture, the city is a hub for traditional crafts. Visitors can experience Aizu lacquerware and Akabeko painting, hands-on or through local workshops, gaining insight into centuries-old artisanal techniques that have been passed down through generations.

Blending history, culture, and artistry, Aizu-Wakamatsu provides more than just sightseeing, it's an immersive journey into the spirit of old Japan.

3. Unwind and Indulge in Aizu-Wakamatsu's Après-Ski and Culinary Scene

After a day on the slopes, vibrant nightlife awaits you in Aizu-Wakamatsu. It comes alive with warm hospitality, delicious local cuisine, and fine sake. The Bandaisan Onsen Hotel offers Izakaya GO, an exclusive guest service that takes you on a curated evening through the town's best izakayas.

Guests are whisked by shuttle to hand-picked spots, where set menus showcase local specialties like Oku-Aizu beef, and seasonal vegetables, all paired with carefully selected sake for a seamless and authentic culinary experience.

Beyond the guided experience, Aizu's food scene shines with regional classics, from Kitakata ramen, one of Japan's top three ramen styles, to cozy restaurants serving local chicken and fine sake. Every bite and sip will immerse you in the town's rich food culture.

4. Discover Aizu's Hidden Hot Spring Havens for Deep Relaxation

Just outside of the town of Aizu-wakamatsu, Ashinomaki Onsen and Higashiyama Onsen offer tranquil retreats where relaxation, history, and nature meet. These historic villages are perfect for travellers seeking an authentic Japanese hot spring experience in a beautiful setting.

Ashinomaki Onsen, once called “the phantom village” for its secluded valley location, is famed for lush scenery and abundant spring water. Only 25 minutes from centre of Aizu-Wakamatsu town, it provides easy access to attractions like Ouchi-juku, Tsurugajo Castle, and samurai residences, ideal for day trips or overnight stays.

Higashiyama Onsen, just 10 minutes from the city centre, boasts over 1,300 years of history. Favoured by samurai and artists, this riverside village combines cultural charm with the rejuvenating power of its hot springs, offering a timeless escape for visitors.

For more details and to start planning your Aizu adventure, visit: https://discoveraizu.jp/lp/why_aizu/

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