Lomas Hospitality, the family-owned hotel group behind some of Mexico's most acclaimed Mexican resorts in the Riviera Maya, today announced the appointment of FerrConn, a hospitality marketing and public-relations agency, as its agency of record for the United States and Canada. Beginning October 1, 2025, FerrConn will oversee all public relations, communications, and brand-awareness initiatives for the group's portfolio of award-winning Mexican Caribbean resorts.

Under this collaboration, FerrConn will execute a comprehensive hospitality PR and marketing program that includes brand positioning, media relations, thought-leadership development, influencer partnerships, digital content creation, brand activations, event coverage, and detailed measurement of earned-media performance across the U.S. and Canadian markets.

“This appointment marks a strategic step in expanding our presence throughout North America. FerrConn will help us share what truly sets Lomas Hospitality apart: authentic Mexican service, purpose-driven experiences, and our deep connection to the local community,” said Samantha Frachey, Vice President of the Board and CEO of Lomas Hospitality.

FerrConn added, “We are honored to be selected by Lomas Hospitality, a brand with a rich legacy in Riviera Maya hospitality and sustainable tourism. Our mission is to amplify their story—particularly the 'More Inclusive' vision that combines authenticity, wellness, gastronomy, culture, and entertainment—across North America, driving reputation, preference, and long-term brand equity,” said Silvia Ferrer and Florian Connert, co-founders of FerrConn.

Together, Lomas Hospitality and FerrConn will focus on elevating international brand awareness, strengthening media and influencer relationships, and increasing demand for luxury Mexican Caribbean travel through storytelling that celebrates authenticity, exceptional service, sustainability, and memorable guest experiences.

About Lomas Hospitality

Lomas Hospitality is a family-owned hotel group based in the Riviera Maya, Mexico, renowned for its  More Inclusive® philosophy that redefines the Mexican hospitality experience by seamlessly integrating Dining, Experiences, and Transportation. Its portfolio includes eight award-winning resorts — Palafitos Overwater Bungalows, El Dorado Maroma, El Dorado Royale, El Dorado Casitas Royale, Generations Riviera Maya,  El Dorado Seaside Suites,  El Dorado Seaside Palms, and Hidden Beach Resort,— each embodying the spirit of Mexican hospitality and commitment to sustainable tourism.

About FerrConn

FerrConn is a communications, marketing, and public-relations agency specializing in hospitality, travel, and tourism. FerrConn integrates marketing, sales, and PR to deliver measurable growth through strategic insight, creative storytelling, digital innovation, and media relations. With deep expertise in resort branding, destination marketing, and hotel communications, FerrConn helps global hospitality brands strengthen reputation, expand market reach, and inspire meaningful connections with travelers and trade audiences.

Media Contact:

Vanessa Mariscal | PR Director

presslomashospitality@ferrconn.com

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