13 Nov 2025
Tags: Positive Impact Collection, Positive Impact, Jacada Travel, jacada, Norway, Maldives, Argentina, Seychelles, Europe, Africa, Latin America, Luxury Travel, luxury hotels
London (November 13, 2025) - Jacada Travel, a leader in positive impact luxury travel, has expanded its Positive Impact Collection with 14 remarkable properties, extending its reach into four new regions: Norway, the Seychelles, Argentina and the Maldives. The additions demonstrate that travel, when done thoughtfully, can leave a positive impact on a destination.
Launched in 2024, the Positive Impact Collection showcases lodges, camps and hotels that make sustainability and meaningful support of social and environmental issues a core element of their business. To be included in the collection, each property has undergone a meticulous evaluation process, adhering to a rigorous, proprietary methodology. This evaluation is benchmarked against the UN's Sustainable Development Goals (SDGs) and Jacada's own Positive Impact Principles, ensuring every addition meets the highest standards.
From geothermal-heated retreats in Norway's Sunnfjord to marine conservation hubs in the Maldives, the latest additions illustrate how luxury and regeneration can go hand in hand. At Åmot, guest stays contribute to the fund for historic site restoration and UNESCO-backed youth programs. Alphonse Island Lodge in the Seychelles contributes directly to the country's longest-running turtle monitoring projects and supports the Seychelles' Marine Spatial Plan, which protects 30% of the nation's waters. In Argentina, Awasi Iguazú supports jaguar conservation and partners with the Instituto Esperanza, co-designing work placements for students with additional needs. Finally, guests of Six Senses Laamu in the Maldives support the Maldives Underwater Initiative, funding critical marine research and conservation efforts.
Elsewhere in the Positive Impact Collection, there are three new additions in Africa: House in the Wild and Sarara Treehouse, both in Kenya, and Thorntree River Lodge in Zambia. There are four in Latin America: Hotel AWA in Chile, Pousada Literária in Paraty, Brazil, and Galápagos Safari Camp and Mashpi Lodge, both in Ecuador. Finally, three more properties in Asia include Zannier Phum Baitang in Cambodia, and Six Senses Côn Đảo and Six Senses Ninh Van Bay, both in Vietnam.
This expansion aligns with a growing shift in traveler preference toward responsible travel. According to Jacada's 2025 client survey, responsible travel remains a key driver in trip planning, with bookings to newly represented regions rising sharply: Ecuador up 60%, Zambia up 22%, and Vietnam has seen a 26% increase.
"This year, we've added 14 new properties to our Positive Impact Collection and are excited to expand into four new countries: Norway, Argentina, the Maldives, and the Seychelles, giving our guests more options than ever to make conscious and impactful choices about where they stay," said Natalie Lyall-Grant, Head of Positive Impact at Jacada. "With data and transparency as the guiding compass of our impact strategy, we teamed up with Hotel Resilient this year to help us measure what matters, improve accountability, and ensure that every property in our Collection drives genuine, verifiable positive impact. As with previous years, properties selected needed to demonstrate outstanding commitment to sustainability and prove meaningful support of social and environmental initiatives. While we recognize that tourism still carries an environmental cost, these properties represent what's possible when travel is approached through a regenerative lens, creating a positive contribution to the places we visit."
Alex Malcolm, founder of Jacada, said: "We are thrilled to be adding 14 remarkable properties to the collection, extending into a variety of different destinations from the Maldives to Norway. These partners prove that the most rewarding travel experiences come when the true spirit of hospitality, generosity, and care is extended to all involved: from the guests to the communities and places they visit."
For more information on these newly added properties and more from Jacada Travel, please call 1-646-895-8368; email press@jacadatravel.com; or visit www.jacadatravel.com
About Jacada Travel
Jacada Travel is a leader in positive impact luxury travel. Offering bespoke, one- of-a-kind journeys in more than seventy countries across six continents, Jacada sets the benchmark for travelers who appreciate luxury in all its forms. Every trip with Jacada is completely personalized, crafted around guests' personal interests, and driven by the team's honest advice and first-hand knowledge. Jacada's destination experts have been named among the world's top specialists. Three travel designers feature on Travel + Leisure's A-List, while six are listed among Condé Nast Traveler's Top Travel Specialists. Alex Malcolm, who founded Jacada in 2008, continues to lead the brand. His philosophy is shaped by a vision where travel can be a force for positive change. Underscoring this commitment, the Jacada Positive Impact Collection was launched in 2024. It now brings together more than one hundred remarkable properties and experiences, each carefully evaluated through the lens of the United Nations' SDGs. Discover more at jacadatravel.com.