Australia's leading one-day hotel and accommodation industry conference, Maximum Occupancy, has officially sold out ahead of its Melbourne debut at Rydges Melbourne on Tuesday, 11 November 2025, following unprecedented demand from across the sector.

Not only has the conference sold out but also the Trade Show has reached full capacity featuring the leading suppliers and solutions partner from across the industry.  

The one-day conference will bring together over 45+ speakers representing the most diverse cross-section of the accommodation and tourism industry ever assembled for one day from major hotel chains, independent operators, and alternative accommodation disruptors to leading digital, HR, and F&B experts.

Across a packed agenda, industry leaders will unpack the current state of the market and what lies ahead for 2026, diving deep into:

• Hotel ownership and what owners really want
  
  
• Alternative accommodation models reshaping the industry
  
  
• AI-powered transformation in hotel operations, marketing, and guest experience
  
  
• The impact of events on occupancy and revenue
  
  
• Winning more corporate business in 2026 and beyond
  
  
• Revenue management trends and profitability strategies
  
  
• Future-forward F&B and hospitality innovation
  
  
• The HR challenge – attracting, training, and retaining talent in a competitive market
  
  
• CEO and Leaders Meet-Up, facilitated by Dougal Hollis, General Manager, Accommodation Australia (Vic)

• Tapping into the booming Chinese travel market
  
  
• How travellers are booking in an AI world
  
  

Four keynotes anchor the program, including Lisa Patroni, newly appointed CEO of the Victorian Tourism Industry Council (VTIC), alongside senior leaders from Accor, Luxury Escapes, BIG4, and Pan Pacific Hotels Group.

Adding excitement to the day, attendees will also have the opportunity to participate in Revinate's “Book Direct Game”, where one lucky delegate will win a $30,000 prize designed to supercharge their direct revenue growth.

Adrian Caruso, Founder and Managing Director of Fastrack Digital and organiser of Maximum Occupancy, said the response has exceeded all expectations:

“Selling out both the conference and trade show highlights the strength and optimism within Australia's accommodation sector. The industry is ready to embrace change, technology, and collaboration - and Maximum Occupancy and its one day format is where those conversations happen.”

For those who missed out, the Sydney and Perth editions of Maximum Occupancy will be announced soon, with Maximum Occupancy New Zealand confirmed for 4 March 2026 at the Grand Millennium Auckland.

See our full list of speakers at https://maximumoccupancy.com.au/melbourne 

For media enquiries, conference or sponsorship details contact Adrian Caruso at +61 418 789 525 or email adrian.caruso@fastrackg.com, or visit the website at https://maximumoccupancy.com.au