TravMedia and VBRA have renewed their partnership for the upcoming International Media Marketplace (IMM) Brazil 2026, an event that connects global tourism destinations, services, and attractions with Brazilian travel and lifestyle media professionals.

In 2025, VBRA led the invitation and curation process for attending media, earning praise from exhibitors for the high quality and diversity of the media mix.

This year, VBRA expands its role to include strategic development and implementation of initiatives that will bring new formats and enhance media engagement with the stories generated through the event's networking activities.

“The success of the second edition of IMM Brazil, held in April this year, was a key factor in our decision to bring VBRA even closer to our strategic planning for 2026. IMM already takes place in eight countries, including a luxury-focused edition, and we're bringing even more innovations to the Brazilian market next year,” said Camila Miller, Regional Manager of TravMedia Latin America.

“We're looking for journalists who highlight tourism in all its many facets — from the diversity of experiences to traveller profiles and the unique offerings of each destination. Leisure travel continues to grow among Brazilian consumers, and our goal is to provide as much quality information as possible for audiences passionate about travel. What sets IMM apart from other tourism events is its 100% focus on story generation for all types of media. As a journalist, entrepreneur, and traveller, I can confidently say this is an unmissable event for anyone producing high-quality content on culture, economy, sustainability, and the travel experience itself,” added Sheila Nassar, CEO of VBRA.

Registrations are now open, with limited availability. The list of exhibitors, final event format, and new features for 2026 will be announced soon.

The third edition of IMM Brazil will take place on April 13, 2026, at the Hotel Intercontinental in São Paulo.

Media professionals and influencers, including those based outside São Paulo, are encouraged to register early. Selected participants will be invited to familiarize themselves with the event's online system, which allows pre-scheduled meetings between exhibitors and attending media.

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Note: This is an exclusive event for media professionals, including blogs, freelance journalists with verified travel publications, and digital influencers focused on lifestyle and/or travel content.

About TravMedia and IMM

TravMedia is a global platform connecting public relations professionals and journalists in the travel and lifestyle sectors, fostering collaboration and the creation of meaningful, high-quality stories for audiences around the world.

The International Media Marketplace (IMM) by TravMedia is the leading global networking event that connects the travel industry with editors, journalists, broadcasters, and influencers. Celebrating its 14th anniversary in 2026, IMM is firmly established as the must-attend event for media and PR professionals to connect and build strong relationships.

IMM currently takes place in Asia, North America, Australia, the United Kingdom, Germany, France, the Middle East, and Brazil.
At its core, IMM features pre-scheduled meetings between exhibitors and media. In just one day, participants can present a full year of stories, press trips, and editorial opportunities — while building valuable, long-term professional relationships.

About VBRA

VBRA is a strategic consultancy for destinations and tourism projects, combining intelligence and experience to build businesses and develop brands with clarity, coherence, and meaningful impact. The company transforms strategy into action across marketing, communications, and business optimization — always through a human-centred approach.

Over the past two decades, VBRA has operated in diverse economic and geopolitical contexts, navigating complexity with consistency and insight.

VBRA created the unique Living Strategy™️ methodology — an adaptive mindset that aligns identity, action, and impact in real time.

Founded in the early 2000s as Vertebratta, VBRA has supported brands including Air Canada, Global Tourisme, VIA Rail Canada, Alterra Mountain Company, Destination Canada, Tourism Toronto, YVR – Vancouver International Airport, McArthurGlen Designer Outlets, Switzerland Tourism, Austria, and several tour operator consortiums, among others.

Learn more: 🌐 www.vbra.co

Press Contacts

Sheila Nassar
📧 sheila@vbra.co

📞 +55 11 3816 7871