23 Oct 2025
Highland Hotel Group Set to Launch New Traitors-Inspired Breaks in Spring 2026

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Highland Coast Hotels

Highland Coast Hotels has announced plans to launch new Traitors-inspired breaks in the far north of Scotland from spring 2026.

Taking inspiration from the hit BBC TV series 'The Traitors' and new 'Celebrity Traitors', Highland Coast Hotels has devised a new visitor itinerary to help showcase the dramatic and rugged landscape of the North Highlands and the region's most iconic castles, including Dunrobin, near Brora; and The Castle & Gardens of Mey, near John O'Groats.

The Traitors was filmed at Ardross Castle, just north of Inverness, which is the gateway to the North Highlands and the official starting point of the world-famous North Coast 500.

Unlike Ardross Castle, Highland Coast Hotels' venues are open to guests all year round and are the ideal starting point for exploring the land of 'The Traitors', including lochs, castles and breathtaking Highland scenery.

Highland Coast Hotels is now offering travellers an easy new way to explore a variety of historic castles and lochs on the popular coastal route with a one stop shop booking facility.

The four-night Traitors-inspired break includes two nights at Royal Marine Hotel in Brora and two nights B&B at Tongue Hotel, which has views towards Castle Varrich. The package price also includes entry to Dunrobin Castle and The Castle & Gardens of Mey, as well as a freshly prepared packed lunch to take on each day trip. 

Highland Coast Hotels' local reservations team can arrange the entire Traitors-inspired adventure in advance through one central booking system, including overnight stays and dining options at a choice of Highland Coast Hotels' seven venues; as well as castle visits and whisky tastings at some of the oldest distilleries in the world.

Dunrobin Castle, near Brora 

Affectionately known as the 'Jewel in the crown of the Highlands', Dunrobin Castle is the most northerly of Scotland's great houses and the largest in the North Highlands. Dunrobin is also one of Britain's oldest continuously inhabited houses dating back to the early 1300s, home to the Earls and later, the Dukes of Sutherland. The castle enjoys an elevated position overlooking the Dornoch Firth, near Brora.  To find out more, go to www.dunrobincastle.co.uk

The Castle of Mey, near John O'Groats 

The Castle of Mey was the much-loved residence of Queen Elizabeth The Queen Mother from 1952 until 1996, when it was gifted by Her Majesty with an endowment to The Queen Elizabeth Castle of Mey Trust. As the now sole trustee, The King's Foundation is responsible for the stewardship of the historic Royal property and gardens, underpinned by His Majesty King Charles III's enthusiasm for protecting the legacy of his grandmother's home and its ongoing positive impact on the local community. 

Now a five-star visitor attraction which regularly welcomes tens of thousands of visitors each year, the Castle of Mey helps to boost employment and tourism in the local area. The Castle's facilities include a visitor centre, animal centre, and former granary building which has been developed into luxury bed and breakfast accommodation, a conference centre and a wedding venue. To find out more, go to www.castleofmey.org.uk

Visitors have the opportunity to extend their stay and include a night at Lochardil House in Inverness and add other sites of historic interest to their itinerary; including Cawdor Castle and Gardens, near Nairn; the remains of Castle Varrich, near Tongue; Loch Glass Pink House; Carbisdale Castle, near Lairg; and Inverness Castle.

Highland Coast Hotels also work in partnership with a range of local driver guides to offer guests a chauffeured experience around the North Highlands, including Go Highlands and Grant Driving Tours. 

The new four-night Traitors-inspired breaks will be available from May to September 2026, priced from £149 per person, per night, and are based on two people sharing a standard double room on a B&B basis. The package price includes two nights at Royal Marine Hotel in Brora and two nights at Tongue Hotel, entry to Dunrobin Castle and The Castle of Mey & Gardens, as well as a packed lunch for guests to take on each day trip. 

For more information on Highland Coast Hotels' new Traitors-inspired breaks and to make a booking, go to www.highlandcoasthotels.com/traitors and www.highlandcoasthotels.com/itineraries

Highland Coast Hotels operates seven landmark hotels around the NC500 and wider North Highlands region, including Lochardil, House in Inverness; Royal Marine Hotel in Brora; Royal Golf Hotel in Dornoch; Tongue Hotel, Kylesku Hotel and Plockton Inn in Wester Ross. For more information on Highland Coast Hotels, go to www.highlandcoasthotels.com

Ends 

Notes to editor 

PHOTOS

  1. Photos of Highland Coast Hotels' Royal Marine Hotel Brora are available on Dropbox via the link below. Please credit Highland Coast Hotels:

https://www.dropbox.com/scl/fo/zblot5waouxu7r294xshm/h?rlkey=w0446m2irm2s3i0mhiwn0k65i&st=mtolvg6t&dl=0 

  1. Photos of Highland Coast Hotels' Tongue Hotel are available on Dropbox via the link below. Please credit Highland Coast Hotels:

https://www.dropbox.com/scl/fo/6zdyp6egm6rraijvxdsh5/h?rlkey=jvoi7yz69x2ocfc2ugctxgf5g&st=te6xpdsw&dl=0

  1. Photos of Dunrobin Castle are available on Dropbox via the link below. Please credit Dunrobin Castle:

https://www.dropbox.com/scl/fo/fkoisyv4q1p50e4yvwfr5/AOA8k456WBkiu1Dh38CTd8E?rlkey=llmuf9xeinanbiq73w4pk5mi6&st=y72691ho&dl=0

  1. Photos of The Castle of Mey are available on Dropbox via the link below. Please credit The Castle of Mey:

https://www.dropbox.com/scl/fo/wmc88kfl9snlkoqroiumv/AJFCgn5HflbAdlcAQNaPijw?rlkey=6qg8fo7myf3l8njgbx61fb3rj&st=42xfl01r&dl=0

Highland Coast Hotels

Since being established in 2021, Highland Coast Hotels has acquired seven of the region's landmark hotels, including the award-winning Kylesku Hotel overlooking the beautiful Loch Gleann Dubh; Newton Lodge overlooking Loch Glencoul; Tongue Hotel overlooking the Kyle of Tongue, Ben Loyal and Ben Hope; Plockton Inn overlooking Loch Carron; Royal Golf Hotel, Dornoch, which is positioned on the first tee of one of the top four most revered links golf courses in the world; and Royal Marine Hotel Brora, which is situated close to popular golf courses, stunning beaches and world-renowned distilleries. More recently, Highland Coast Hotels has added Lochardil House in Inverness to its collection.

Highland Coast Hotels is a Scottish-based group aiming to bring innovative, sustainable and community-led hospitality to the stunning coastlines of the North Highlands of Scotland. The group intends to strengthen and enhance the hotels it owns, as well as boost regional growth.

For more information on Highland Coast Hotels, visit www.highlandcoasthotels.com and follow on social media, including Instagram www.instagram.com/highland_coast_hotels, Facebook www.facebook.com/highlandcoasthotels, and X https://twitter.com/highland_coast

Cawdor Castle and Gardens, near Nairn 

A 14th century Castle with many traditional features including drawbridge, turrets and an imposing yett gate, Cawdor Castle was built by the Thanes of Cawdor as a private fortress and remains in the Cawdor family. The Dowager Countess of Cawdor still lives in the Castle during the winter period. Your audio guide tour of the Castle means visiting rooms which are still inhabited to this day.

The grounds feature three very different gardens with an array of contemporary sculpture, vibrant planting, and impressive topiary. There are also three shops, a licensed Café, 9-hole golf course and nature trails through the ancient Cawdor Big Wood to enjoy during a visit to Cawdor Castle. Find out more, go to www.cawdorcastle.com

Go Highlands

Experience award-winning tours and multi-day trips around the North Highlands with expert local guides, and get exclusive access to unique attractions, including historic castles, distilleries and boat trips, as well as hiking, biking, fishing and golf.  Go Highlands can also arrange as a variety of photo opportunities to capture other iconic castles and historic landmarks in the North Highlands, including Eilean Donan Castle at Dornie; Loch Glass Pink House; and Carbisdale Castle, near Lairg.  To find our more, go to https://gohighland-tours.com

Grant Driving Tours 

The Best Highland Tours make it easy for you to see all that this incredible country has to offer. We drive, you sit back and enjoy the journey. Throughout the Highlands, Isle of Skye and Moray, every turn of the road can take your breath away. With unique attractions, picturesque towns and villages, and gloriously scenic routes, our tours are perfect for anyone who wants to experience Scotland in all its glory www.grantdrivingtours.scot

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