Fastrack Digital Launches Free Industry Workshops to Help Hotels and Tourism Operators Future-Proof Their Direct Bookings in the Age of AI

Christchurch & Auckland, New Zealand — 14 & 16 October 2025

As AI rapidly transforms how travellers search, plan, and book their trips, Fastrack Digital, Australasia's leading travel, tourism, and lifestyle digital marketing agency, is hosting two free, in-person workshops to help hotels, tourism operators, and travel businesses get 'AI-ready' and win back more direct bookings.

Titled “Get AI-Ready: Unlock Direct Bookings in 2026 and Beyond”, the workshops will be held in Christchurch and Auckland this October. The sessions will explore how AI search, ChatGPT, Google's AI Overviews, and social platforms like TikTok are reshaping the traveller journey and what tourism businesses must do today to stay visible and competitive.

“Travellers are no longer following a simple path to purchase,” said Adrian Caruso, Founder and Managing Director of Fastrack Digital. “AI is changing how guests discover and book accommodation, tours, and experiences. These workshops will help operators understand this shift and show them practical steps to make their businesses visible and recommended by AI.”

What Attendees Will Learn

• How AI search is changing traveller discovery and decision-making
• Why GEO (Generative Engine Optimisation) is the new SEO
• How to ensure your website and content are “AI-ready”
• The digital channels driving bookings in 2026 — from Google to TikTok
• Proven strategies to grow direct revenue and reduce OTA dependence

The workshops will also include live website audits, real-world case studies, and an exclusive attendee offer a complimentary AI Discoverability Audit to assess how easily their business can be found in AI search results.

Workshop Details

Auckland: 14 October, 5-7pm - Grand Millenium Hotel

Christchurch: 16 October, 5-7pm – Scenic Cotswold Hotel
Cost: Free (registration essential)

Spaces are limited and will be allocated on a first-come, first-served basis.

Register now at https://fastrackdigital.com/ai-workshop