1 October 2025, Las Vegas – TravMedia is delighted to announce the Mexican Caribbean Tourism Board as the Official Headline Sponsor of TravMedia's IMM LUX 2025, the premier international media marketplace dedicated exclusively to luxury travel.

Taking centre stage at IMM LUX 2025, the Mexican Caribbean Tourism Board will offer luxury travel media and industry professionals unparalleled access to exclusive story angles, immersive cultural experiences, and insider insights into one of the world's most aspirational destinations. Attendees will have the unique opportunity to explore how the Mexican Caribbean continues to set global benchmarks in luxury travel, wellness, and sustainable tourism.

“We are thrilled to welcome the Mexican Caribbean Tourism Board as our Headline Sponsor for IMM LUX 2025,” said Nick Wayland, CEO and Founder of TravMedia. “With its reputation for world-class luxury hospitality and unforgettable experiences, the Mexican Caribbean is the perfect partner to inspire and connect international travel brands with leading luxury travel media.”

“The Mexican Caribbean is a leading destination for luxury, with world-class services and experiences available across our 12 incredible destinations,” said Andres Martinez, CEO of the Mexican Caribbean Tourism Board. “From Michelin-rated cuisine to beachfront penthouse suites, transformative wellness to bespoke jungle adventures, the Mexican Caribbean is uniquely positioned to provide exceptional experiences that cater to each traveler's definition of luxury.”

The Mexican Caribbean is a region synonymous with luxury, featuring a variety of unmatched experiences available across its 12 tourism destinations. With an impressive portfolio of luxury accommodations, rich Mayan heritage and lush natural landscapes, the destination continues to be at the forefront of the luxury travel conversation. Danae Makrygiannis, Director of Marketing & Communications for the Mexican Caribbean Tourism Board, will represent the destination during the event.

Hosted in Las Vegas on October 1–2, 2025, IMM LUX will unite more than 50 global luxury travel brands with 65+ top-tier journalists, editors, and influencers from the U.S., Asia, and beyond.

Attendees are invited to visit the Mexican Caribbean Tourism Board's booth during IMM LUX 2025 to discover tailored story opportunities and forge direct connections with the destination's representatives. Mexican Caribbean will preview their lifestyle assets over the IMM LUX networking lunch

For more details visit www.travmedia.com/immlux/schedule.html

For more information, contact:

Lauren Moelk
Chief Communications Officer, TravMedia
Lauren.Moelk@travmedia.com

EDITORS' NOTES

About TravMedia
TravMedia is the travel industry's only global media network. Founded in 1999 by former travel editor Nick Wayland, TravMedia provides a trusted platform for PR professionals and journalists to connect, share press releases, stories, and collaborate. Today, more than 25,000 travel media and 20,000 travel brand PRs use TravMedia worldwide.

About IMM
TravMedia's IMM (International Media Marketplace) is the leading travel industry networking event, now in its 13th year, connecting over 2,500 international travel brands with global media annually across six countries. Upcoming IMM events include IMM Asia in Singapore (13–14 October 2025), IMM North America in New York City (21–22 January 2026), IMM Australia in Sydney (26–27 February 2026), IMM Germany in Berlin (2 March 2026), IMM UK in London (9–10 March 2026), IMM France in Paris (11 March 2026), and IMM Brazil in São Paulo (13 April 2026).

For more information and registration for IMM 2025 events, visit www.travmedia.com/imm or email imm@travmedia.com.

About the Mexican Caribbean Tourism Board

Known for its crystal-clear waters, stunning beaches, and rich Mayan culture, the Mexican Caribbean offers world-class tourism experiences, a wide variety of accommodations, and robust international connectivity. The region encompasses some of the most sought-after destinations in the world, including Isla Mujeres, Isla Holbox, Costa Mujeres, Cancún, Riviera Maya (Puerto Morelos, Playa del Carmen, Tulum), Isla Cozumel, Maya Ka'an, and Costa Maya (Mahahual, Bacalar, Chetumal).

From luxury resorts and boutique hideaways to eco-adventures and cultural immersion, the Mexican Caribbean continues to set the standard for unforgettable travel experiences.