Adventure travel specialists Much Better Adventures have announced the launch of their brand new Premium Collection, a series of trips that blend award-winning wild experiences with handpicked places to stay - from cave hotels in rugged Cappadocia to martian domes in the Jordan desert.

Officially launching on 1 October 2025 with 17 adventures, the Premium Collection has been created in response to growing demand for more meaningful travel experiences that combine real adventure with a slightly softer landing at the end of the day. This is adventure, refined.

“These trips are all about balance,” says Megan Devenish, Head of Adventure at Much Better Adventures. “Our customers tell us they want to get outdoors, immerse themselves in nature and have these epic experiences but also return each evening to somewhere extra comfortable. That mix of wild and refined feels especially resonant right now, and The Premium Collection is a natural evolution of what we do best.”

Each itinerary includes outdoor activities such as hiking, cycling and climbing. There are walks through Italy's Prosecco Hills and snorkelling outings in Greece, above ruins submerged in the Aegean Sea. You can stay in a cave hotel near Cappadocia's fairy chimneys, in a giant clay qvevris (wine vessel) in the Georgian mountains or in a futuristic Martian Dome in Jordan's Wadi Rum - often described as Mars on Earth.

The collection is defined by memorable moments of comfort at the end of your adventure-filled days.

Every Premium adventure includes: 

• Handpicked 4-5 star accommodation as standard
• One Standout Stay: At least one night in a unique, unforgettable, accommodation
• Top-tier local guides: Experts who are rooted in their regions to unlock insider experiences
• Seamless journeying: Hassle-free arrival and departure transfers and everything in between
• Time in nature: From easy-paced exploration to more challenging experiences, guests can choose their tempo

Examples of accommodation from the launch collection include: 

• Kasbah du Toubkal, Morocco: A beautifully restored mountain retreat where a 5% community levy funds local initiatives, meaning every stay has a direct, positive impact
• Qvevrebi Hotel, Georgia: Sleep inside rooms shaped like giant qvevris, the traditional vessels of 8,000 years of winemaking heritage
• Dere Suites, Cappadocia: Stay in a characterful boutique cave hotel in the heart of one of Turkey's most atmospheric landscapes
• Sun City Camp, Jordan: Spend the night in an iconic Martian Dome under Wadi Rum's vast, star-filled desert sky
• Mikri Arktos Hotel, Greece: A boutique mountain retreat in Dimitsana, a village perched above the Lousios Gorge (added this so we have included one in Europe)

While the Premium Collection trips remain active, some of the trips are slower-paced and designed for travellers who want to take their time soaking up the landscape, enjoying traditional gastronomy - be it local wine or homemade cheese - then sinking into somewhere unforgettable at the end of the day. 

On top of this, every booking helps support local people and protect the wild corners of our world, so you can sleep easy in more ways than one. 

Ultimately, The Premium Collection invites travellers to embrace adventure in all its forms. To get sweaty in the wild, then return to something special. 

Why now? 

Sam Bruce, Co-Founder of Much Better Adventures, explained: 

“We started Much Better Adventures to make wild places more accessible through authentic small group adventures. Over time, we've seen our community ask for the same wild experiences that they know and love us for, but with a softer landing at the end of the day, whether that's a one-of-a-kind stay, a memorable meal, or a little more comfort along the way.

“Premium is our natural evolution: the same spirit of active outdoor adventure that defines us, combined with thoughtful details that make the whole experience feel effortless and unforgettable."

Readers can find out more here: https://www.muchbetteradventures.com/explore/premium/ 

ENDS

Much Better Adventures is a certified B-Corp that was founded with the goal of building a global travel company that could play a significant role in the fight to protect the world's wild places. They offer 250+ award-winning adventure vacations in 70+ countries with 5% of revenues supporting conservation projects.