Expanded collaboration makes exciting new 'Signature' travel style available to international markets for the first time, focused on education, community, culture and access

With over 10 years of exploration together, G Adventures and National Geographic Expeditions have announced their new venture together into the high-end travel market with the introduction of National Geographic Signature with G Adventures.

With bookings officially launching in January 2026 and with first departures in January 2027, this bold new travel style will forge its own path in the market, leaning on National Geographic's expertise in education and G Adventures' leadership in the community tourism space, while offering unrivalled access to world-leading experts. Travellers seeking more than traditional 'luxury' will now have the opportunity to experience destinations through a National Geographic lens and unique immersive approach to exploration, with a greater focus on socially-conscious experiences that benefit local communities. The expanded collaboration also opens up this new way of exploring to discerning travellers worldwide.

Launching with 29 trips, in destinations including South Africa, Vietnam, Japan, Central Asia, Peru and Jordan, and inspired by National Geographic's legacy of education, science, exploration and storytelling, these carefully curated trips will each feature world-leading experts, 'Signature Moments', which offer exclusive behind-the-scenes access to museums, historic sites or dining in extraordinary settings, and transformative cultural immersion - all while providing elevated accommodations and service.

The new Signature trips emphasise purpose, strengthening communities and giving back, representing a shift beyond a traditional luxury travel experience, supported by G Adventures' 35 years of expertise as a pioneer of community tourism. While many high-end travel experiences focus solely on comfort and exclusivity, these adventures are specifically designed to create meaningful, lasting benefits for local communities, from supporting local artisans and experts to selecting high-end locally-owned accommodations wherever possible. This approach appeals to today's discerning and socially conscious affluent consumers who increasingly seek experiences that align with their values while maintaining the exceptional quality and service they expect.

“The introduction of National Geographic Signature with G Adventures marks an exciting new adventure for G Adventures. Over the past decade we have worked side-by-side with National Geographic to develop new ways to allow travellers to see the world. United by our shared vision that travel can be transformative, we knew there was a huge opportunity to develop a more conscious and meaningful way to travel within the luxury sector,” says Bruce Poon Tip, founder of G Adventures.

“National Geographic Signature with G Adventures is about so much more than just high-end accommodations - the trips offer transformational adventures and present travellers with the opportunity to see and experience a destination in a way most travellers can't, while creating lasting benefit for both the traveller and the communities they visit. With a legacy dating over 135 years, National Geographic is one of the most respected brands in the world and it's an honour to work together to change how people view luxury travel, thereby generating greater impact for everyone.”

“The launch of National Geographic Signature with G Adventures poses a huge opportunity for our community of travel agents, as we bring this incredible offering to our global markets. These new trips will allow agents to offer their most discerning clients an experience that satisfies both their intellectual curiosity and desire to contribute positively to the world,” Poon Tip adds.

“Exploration is the driving force behind National Geographic Expeditions,” affirms Nancy Schumacher, senior vice president and general manager, Adventures by Disney and National Geographic Expeditions.

“We are thrilled to elevate our collaboration with G Adventures, expanding a partnership rooted in a shared vision for transformative, educational travel. We are reshaping travel by providing experiences that encourage connection, curiosity, and positive impact. The new phase enables travellers to engage with destinations in more immersive and meaningful ways,” Schumacher adds.

Every National Geographic Signature with G Adventures will feature stunning handpicked accommodations that celebrate the unique charm of a destination, a dedicated Expedition Leader, educational talks with first-in-class experts, intimate group sizes (maximum 22 travellers), 'Signature Moments' that embody the local culture and support connection with the local communities, history and cuisine of a destination, amazing 'behind-the-scenes' access to unique landmarks and sites, a “meet-and-greet” service, elevated private transportation and a 24/7 pre-trip concierge.

For more information, visit https://www.gadventures.com/gx/signature/

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About G Adventures

G Adventures isn't just a travel company — we're a community committed to changing lives through travel. Since 1990, when social entrepreneur Bruce Poon Tip set out to transform the way people see the world, we've been leading the charge in community tourism and small-group adventures. With more than 900 life-changing trips across 100+ countries and all seven continents, we help travellers connect deeply with the people, cultures, landscapes, and wildlife that make each place so unforgettable — all while having the time of their lives.

But it doesn't stop there. Because for us, travel isn't just about where you go — it's about how you give back while you're there.  Our 'G for Good' social impact initiatives ensure every trip does just that. In 2018, we launched the industry-first Ripple Score™ to track how much of our travellers' money stays in the local economy (we're proud to average 92% across our trips). Together with our non-profit partner, Planeterra, we also help power over 130 community tourism projects across the world. And through our Trees for Days initiative, we've planted over 3 million trees (and growing), one for every day a traveller spends on a G Adventures trip, helping both communities and the planet thrive.

At G Adventures, we believe travel should change the world — not just for the traveller but for everyone they meet along the way. Our one-of-a-kind culture fuels a global community that transcends borders, builds connection, and spreads joy, curiosity and humanity wherever it goes. Because we're not just about seeing the world. We're about making it better, together.

Learn more and join the community at www.gadventures.com.

About National Geographic Expeditions

For more than 135 years, National Geographic Explorers have ventured across continents and into remote cultures, down to the oceans' depths and up the highest mountains to further their understanding of the world. National Geographic Expeditions builds upon this legacy, inviting travellers to embrace their inner explorer and encounter the wonders of the world firsthand — up close and in depth — and be inspired by the experience. With many ways to explore the world via Land, Expedition Cruise, River Cruise, or Private Jet, National Geographic Expeditions gives travellers unparalleled access to the world through the eyes of knowledgeable Experts. Additionally, traveling with National Geographic Expeditions helps further the work of National Geographic Explorers around the world. Every purchase helps support the nonprofit National Geographic Society, which works to protect and illuminate the world through exploration, research and education. For information on National Geographic Expeditions, please visit NatGeoExpeditions.com or follow along at @natgeoexpeditions.