Destination Think is proud to announce that it will once more host its global event, 24 Hours of Travel Innovation, for World Tourism Day 2025. Honouring UNTWO's theme, the online event will showcase how destinations are leading responsible transformation in tourism.

24 Hours of Travel Innovation will spotlight ambitious and inspiring leaders from the Collective, a global group of forward-thinking destinations facilitated by Destination Think. Featuring presentations from destinations in Canada, Europe, the United States, New Zealand, and Australia, this educational showcase will highlight practical insights and real-world examples of how destinations are tackling climate, community, and cultural challenges to inspire and accelerate industry-wide change.

The program consists of 27 interview-style presentations highlighting destination leaders. These presentations showcase best practices and create a lasting knowledge-sharing hub for the industry, covering topics such as:

• Shift into Park Mode: How new transit options help protect Banff and Lake Louise (Banff & Lake Louise Tourism, Canada)
• The art of appropriate growth: Balancing tourism development with community values (City of Coffs Harbour, Australia)
• Beyond Growth: How Taos Embraces Traditional Wisdom for Sustainable Tourism (Town of Taos, USA)
• How travel is protecting kiwi and planting forests in Hauraki Coromandel (Destination Hauraki Coromandel, New Zealand)
• Want travellers to be greener? Rely on rewards (Wonderful Copenhagen, Europe)

Rodney Payne, CEO at Destination Think says, “The second year of 24 Hours of Travel Innovation is a moment to highlight the innovations, big and small, of the leading destinations we are collaborating with. Their genuine efforts are proving that tourism is capable of helping to shape better futures. In celebrating local innovation, we aim to inspire others to leverage travel as a way to benefit society and our planet.”

The Collective members will take viewers on a journey across continents to meet pioneers who are radically re-thinking tourism to make it work for people and the planet.

With international tourism poised for record-breaking growth, and UN Tourism warning of the urgent need for sustainable transformation, 24 Hours of Travel Innovation serves as a global call to action: to rethink tourism's role in creating positive social, cultural, environmental, and economic outcomes.

The online event is accessible to all and free of charge. Register your interest in attending here.

ENDS

Notes to Editors

• Event date: World Tourism Day, 27 September 2025. (Launched 22:00 BST, 26 September 2025)
• Content access: Presentations will be available from 27 September on the Destination Think World Tourism Day landing page.
• Media contact: DestinationThink@lemongrassmarketing.com

About Destination Think
Destination Think partners with leading destinations worldwide to design strategies, build brands, and drive innovation. Through its Collective, it empowers DMOs to learn, share, and lead in creating tourism that works better for people and planet.

About the Collective
The Collective is a global network of forward-thinking destinations working together to advance responsible tourism. By sharing knowledge and showcasing best practices, members inspire industry transformation and help shape a sustainable future for travel. The current Collective members include:

• Canada
  • Cariboo Chilcotin Coast Tourism Association
  • Tourism Tofino
  • Banff & Lake Louise Tourism
  • Destination Cape Breton
  • Cochrane Tourism Association
  • Thompson Okanagan Tourism Association (TOTA)
  • Tourism Prince George
  • Tourism Jasper
  • Ontario's Southwest (OSW) Regional Tourism Organization
  • Tourism Whistler
• USA
  • Visit Grand Junction
  • Visit Bend
  • Mammoth Lakes Tourism
  • Travel Marquette
  • Visit Seattle
  • Destination Madison
  • Port Aransas Tourism Bureau
  • Visit Keweenaw
  • Town of Taos
  • Indiana Dunes Tourism
  • Experience Kissimmee
  • Park City Chamber of Commerce & Visitors Bureau | Visit Park City
• Europe
  • Wonderful Copenhagen
• New Zealand
  • Destination Queenstown
  • Destination Hauraki Coromandel
• Australia
  • Noosa Council
  • Indigo Shire Council
  • Tourism Midwest Victoria
  • City of Coffs Harbour

The Collective Landing Page can be found here.

Destinationthink.com