Newmarket Holidays has added a third Japan itinerary to its Far East range with the launch of Japan's Scenic South & the Golden Route, a 16-day group holiday blending the country's most-famous sights with two of its lesser-travelled southern islands. 

The fully-escorted tour features iconic Japan attractions such as Tokyo's buzzing neighbourhoods, Hiroshima and Mount Fuji, a bullet train to Kyoto to uncover its medieval landmarks and Geisha district, Nagasaki's post-war landmarks and the abandoned industrial towns of Gunkanjima, known as Battleship Island.

Unlike many Japan tours that only focus on the Golden Route, the group holiday also visits the islands of Shikoku and Kyushu, known for its historic craft industries, and includes experiences such as a private onsen bath, a ryokan stay, sake brewery tastings and seasonal events like cherry blossom, autumn foliage and sumo tournaments to give guests a deeper and more authentic cultural experience.

Accommodation includes a mix of high quality three and four-star hotels, and there are 12 departures from September 2026 to November 2027, with return flights from Heathrow. Prices start from £6,079, including a £300 launch discount.

Niel Alobaidi, CEO of Newmarket Holidays said: "This is a dream itinerary combining wish-list highlights with authentic cultural experiences that few tours offer, a medium-sized group and excellent accommodation.

"Since returning to the country with our Japan Unveiled tour launch in September 2023, Japan has become one of our best-selling destinations, so we're thrilled to give travellers another eye-catching product to help meet demand for this incredible destination."

For more information visit https://www.newmarketholidays.co.uk/destinations/asia/japan/japans-scenic-south-the-golden-route/

- Ends -

Notes to editors

About Newmarket Holidays

Newmarket Holidays is a multi-award-winning British tour operator, providing a portfolio of escorted trips, resort-centred stays, and event-focused tours throughout the world. Founded in 1983, Newmarket Holidays has steadily grown and expanded to become one of the UK's leading and most respected travel companies. High standards of customer care and value are integral to Newmarket Holidays' operations, and this is reflected in the meticulously designed tours, from accommodation to on-the-ground experiences.  

Offering a vast selection of escorted, air-inclusive tours within the UK, Europe, Americas, India and Southeast Asia, Newmarket Holidays also presents a range of ocean and river cruises. Additionally, the tour operator is a popular provider of concert and event experiences such as the Lapland Santa Experience, the Wimbledon Lawn Tennis Championships and performances by classical violinist and orchestra leader André Rieu.

For more details, please contact:

E: Laura@humewhitehead.co.uk T: +44 (0) 20 3375 4056

E: Dan@humewhitehead.co.uk T: +44 (0)7429 256 670