JACKSONVILLE, Fla. (Sept. 5, 2025) – Point Taken Communications, a public relations firm serving hospitality brands nationally, welcomes Lauren Rautenkranz as a PR Account Director. Rautenkranz works on resort, hotel, spa, and restaurant clients.

Rautenkranz comes to Point Taken Communications from television news, where she spent 15 years as an on-air meteorologist. Her career spans from Wilmington, N.C., to Jacksonville, Fla.

Lauren's background in journalism aligns well with the Point Taken team, many of whom are former reporters," said Michelle Guglielmo Gilliam, president of Point Taken Communications. “Lauren will leverage her deep knowledge of what's newsworthy in 2025 and her social media expertise to help our clients with their PR and marketing strategies.”

Rautenkranz joined the Point Taken Communications team earlier this year. In addition to developing innovative campaign ideas, she manages social media, media relations, and influencer relations, as well as influencer vetting. She will also work on AI strategies for public relations.

Point Taken represents hotels and resorts of all sizes, from small, locally owned hotels to corporate-owned properties. The firm has helped clients win a variety of awards, secure media coverage in the hospitality industry, gain thought leadership opportunities, plan FAM tours, and leverage influencer relationships to boost sales.

About Point Taken Communications

Point Taken Communications is a boutique public relations (PR) and marketing firm serving hospitality, lifestyle, and nonprofit brands nationwide. Headquartered in Jacksonville, Florida, we craft campaigns that spark growth and inspire audiences to take action. Our senior-level team brings decades of experience in innovative and creative public relations and marketing strategies, ensuring every client achieves maximum return on investment and long-term success. Point Taken partners with each client as if they were our only account, using tailored strategies to generate prospects, convert leads, and grow loyal customers.

Media Contact:

Michelle Guglielmo Gilliam

904.419.9216

Email