With sober travel on the rise, luxury boutique residence The Sarojin in Khao Lak, Thailand, has unveiled an extensive new alcohol-free drinks menu. The curated selection spans cocktails, wines, beers, spirits, smoothies, juices, teas and coffees, including an alcohol-free Irish coffee, each designed to rival its alcoholic counterpart in both presentation and flavour. Presented as a dedicated stand-alone menu, it ensures guests can enjoy the full range without having to hunt through a traditional alcohol-based list.

The launch follows growing demand from guests for alcohol-free alternatives, with more travellers choosing to cut back on or skip alcohol altogether. This sober travel movement forms part of a wider cultural trend, with people making informed choices to be healthier, more mindful and more present.

Available at the resort's Ficus and Edge restaurants and its beach bar, highlights include a Chardonnay from France's Languedoc region, sparkling wines from the award-winning French Bloom, non-alcoholic beers and premium spirits such as Dolce Spritz, Botanical Dry Gin, Dark Spice Rum and Malt Blend Whiskey. The mocktail list showcases these spirits in playful serves, including the Easy Spritz with Dolce Spritz and orange, the Basil Smash with Botanical Dry Gin and fresh basil, the Dark & Windy with Dark Spice Rum and ginger beer, and the Malt Pine with Malt Blend Whiskey and pineapple.

The resort's famous all-day à la carte breakfast, which includes sparkling wine until 6pm daily, now also offers an alcohol-free sparkling option. In-room minibars and transfers both feature alcohol-free selections. All guests are welcomed with a brand-new Refresher, specially created by The Sarojin's expert mixologist, Khun Ra, with options including Pandan Leaf, Ginger and Butterfly Pea Flower with Lime.

Commenting on the new menu and the sober travel trend, Owner Andrew Kemp said: “It's common now for our guests to be requesting non-alcoholic options at times, whether that's to enjoy with a meal or as a zero-percent alternative to an afternoon tipple at the pool or sunset drinks at our beach-front bar. Guests still want the taste and experience of their favourite holiday drinks, but at times simply without the alcohol. Whilst we've always had mocktails and alcohol-free beers on our menus, we've now put focus on introducing more unusual sober choices, from non-alcoholic spirits and spritzes to a wide range of wines and sparkling wine alternatives. We've also started offering menu pairings with our non-alcoholic range, allowing guests to match their drink to the flavours on their plate.”

Already a firm favourite with luxury guests, romantics and honeymooners, The Sarojin is often cited as one of the best hotels in Thailand and is renowned for its food and drink offering. The hotel's restaurants have been recognised for their fine dining quality by The MICHELIN Guide Thailand and the resort overall holds prestigious MICHELIN Two Key status awarded to hotels providing “an exceptional stay”.

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About The Sarojin

The Sarojin is beautifully set on an 11km stretch of secluded white sand beach in Khao Lak, just a 55-minute drive north of Phuket Airport and is surrounded by five spectacular national parks and the world-famous dive sites of the Similan and Surin Islands. Designed in a contemporary Asian style, the five-star resort's 56 deluxe residences are nestled within ten acres of tropical grounds leading directly onto the beachfront. Each guest room features its own private garden and “sala” sundeck, couples' baths with waterfall showers, and plunge and relaxation pools that blend into the natural habitat. Other facilities include an attentive “Imagineer” who can create tailor-made experiences for hotel guests, an idyllic resort pool, a rejuvenating spa integrated with nature and complimentary use of a fully equipped fitness centre, mountain bikes, sailing catamarans, sailboats, sea kayaks and windsurfing boards. Tranquillity is guaranteed as no children under the age of 10 are permitted to stay at The Sarojin.

The Sarojin has been honoured by The MICHELIN Guide Thailand with the prestigious MICHELIN Two Key distinction, a recognition reserved for hotels that deliver “an exceptional stay.” In addition, the resort has also been acknowledged by the MICHELIN restaurant guide for its fine dining excellence, awarded to establishments that consistently demonstrate the highest quality of ingredients, mastery of flavour and technique, value for money, and a distinctive expression of the chef's culinary vision.

The Sarojin Community Care Fund

Established in December 2004 The Sarojin Community Care Fund, which was initially set up to help rebuild the communities surrounding our resort in the wake of the devastating 26 December tsunami, continues to contribute to several worthy local projects in Khao Lak. From providing medical provision for prosthetic limbs and supporting local orphanages with childcare to building school classrooms, roads and covering the cost of a full-time veterinary surgeon to care for the local wildlife, there's such a huge variety of ways The Sarojin's fund gives back to those closest to the resort. Guests are encouraged to donate to the fund during their stay, with 100% of the money raised distributed to local community projects and can join The Sarojin team on regular excursions and volunteer days in the local community, combining their luxurious escape with a sense of giving back and helping the local community during their time in Khao Lak.

For further information on The Sarojin, please visit: www.sarojin.com and The Sarojin 360 Tour

For media information and images, please contact Laura Boo at Hume Whitehead on (0)203 375 4056 or email: Laura@humewhitehead.co.uk.