Bali, Indonesia,  August 2025 – Umana Bali, LXR Hotels & Resorts has appointed Nicolas Kassab as its general manager, as the cliffside resort enters a new phase of growth in the region. Backed by over two decades of global experience in luxury hospitality, Nicolas will oversee day-to-day operations, team development and guest experience strategy at the award-winning property.

Nicolas's appointment underscores Hilton's continued investment in purposeful leadership across its LXR portfolio, with a focus on curating guest experiences rooted in authenticity, service excellence, and cultural connection.

“I am honoured to join a team that has already created such a meaningful sense of place here in Bali,” said Nicolas. “I look forward to nurturing the team's talent, elevating the everyday guest journey, ensuring that Umana Bali continues to offer something truly personal and memorable for travellers new to Bali, as well as for those returning for a deeper connection. Prior to joining Umana Bali, Nicolas served as the general manager of The Ritz-Carlton, Suzhou, where he led the hotel's successful opening and established it as a standout luxury destination in Greater China. Known for his collaborative and people-centric leadership style, Nicolas played a pivotal role in launching award-winning F&B concepts and embedding lifestyle-led programming that resonated with global and regional travellers.

His earlier roles include leadership roles in Marriott International, where he managed luxury brands in Asia Pacific, as well as oversaw operations for Singapore, Malaysia and the Maldives. A multilingual and culturally attuned leader, Nicolas approaches hospitality with a global perspective and a deep appreciation for local connection, which are qualities that align with Umana Bali's ethos of thoughtful, place-inspired luxury.

Umana Bali, the first LXR Hotels & Resorts property in South East Asia, features 72 private villas, five dining destinations, and a wellness offering inspired by the Balinese philosophy of Tri Hita Karana—the harmony between people, nature, and the divine. Signature experiences include Oliverra's fire-led Mediterranean cuisine, the elevated beachfront ambiance of Uma Beach House, and the spiritual sanctum of Lohma Spa. Under Nicolas' leadership, the resort is poised to strengthen its position as a distinctive luxury destination in Bali, delivering elevated service and thoughtfully curated guest experiences.

About Umana Bali 

Umana Bali is the first LXR Hotels & Resorts property in Indonesia and Southeast Asia. Perched atop Ungasan's limestone cliffs, the resort features 72 stunning all-pool villas with the leading large villa category (403sqm) providing calm and comfort for visitors to rest and unwind. Offering unparalleled views of the sparkling Indian Ocean and lush tropical landscapes, the resort promises an unforgettable escape for discerning travellers. Umana Bali's value proposition lies in the ability to translate the age-old Tri Hita Karana philosophy and its 3 pillars – Nature, People and Spirituality - into a meaningful, relevant modern-day luxury hospitality experience and services that offer a personalized experience for each visitor.

About LXR Hotels & Resorts

LXR Hotels & Resorts is a growing collection of 16 award-winning luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, each hand-

selected property boasts its own storied past and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer. As part of its commitment to enriching the guest experience, LXR Hotels & Resorts celebrates experiential travel with the Pursuit of Adventure, a new brand signature that immerses guests in authentic, curated experiences that reflect the unique culture and character of each destination. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company. Each property benefits from the strength of the Hilton enterprise and its award-winning Hilton Honors program. Experience an inspiring stay at LXR Hotels & Resorts by booking at lxrhotels.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at stories.hilton.com/lxr and follow the brand on Instagram and Facebook.