Hua Hin, Thailand, 18 August 2025  Devasom the award-winning luxury Thai hospitality brand, proudly marks its 15th anniversary this year, celebrating a legacy built on discerning experiences, authentic heritage, and a deep commitment to mindful living. Since the debut of Devasom Hua Hin in 2010 and the opening of Devasom Khao Lak in 2018, the brand has become a beloved destination for discerning travellers from around the world seeking serenity, cultural depth, and heartfelt Thai hospitality.

Devasom was founded in 2008 by the prominent Thai Atirak family—Rasri and her two sons Is (Co-Managing Director, Devasom Khao Lak) and Ath (Assistant Managing Director, Devasom Hua Hin). Together, after the loss of a beloved family member to illness, they left the big city to build a vacation house far away from worries and fulfill a family's dream—a sanctuary which became Devasom Hua Hin, a beautiful seaside resort dedicated to joy and serenity.

Rooted in the meaning of its name—"deva" (angel) and "ashram" (residence or place of peace) is a belief todeliver more than just a stay, but to offer guests a blissful sense of coming home. Over the past 15 years, the brand has established itself as a benchmark of Thai boutique luxury, known for its architectural grace, thoughtful wellness offerings, and a strong sense of place inspired by Thailand's rich heritage.

“At the heart of Devasom is the belief that true hospitality relies on sincerity, serenity, and soul. We don't aim to impress with extravagance. Elegance is in the meaningful experiences that stay with people long after they leave. Every detail, from design to service, is curated to immerse guests with happiness, a sense of calm and emotional connection.

Devasom is not just a hotel. It is a home for our guests, our people, and the memorable moments we offer,” said Rasri Atirak.

Complementing Devasom Hua Hin is its sister hotel – Devasom Khao Lak. With its spacious beachfront setting and serene natural surroundings, Devasom Khao Lak has become a wellness-inspired resort offering luxury villas and guestrooms, holistic healing, Michelin Bib Gourmand dining, and curated cultural experiences. A highlight is the annual Devasom Sol Wellness Festival, a transformative multi-day event that brings together renowned practitioners in yoga, sound healing, movement, and mindfulness. First launched to acclaim in 2023, the Devasom Sol Festival will return in April 2026, inviting guests from around the world to reconnect with themselves and nature in a deeply immersive setting.

To commemorate the 15th anniversary milestone, Devasom Hua Hin will rebrand its dining experience to launch Pribpri—named after the ancient name of Phetchaburi city—offering an authentic Phetchaburi (a UNESCO gastronomic city) culinary experience featuring some very unique local signature dishes. The restaurant will serve time-honoured recipes that have been passed down through generations, such as Khao Chae Devasom (Royal Thai Summer Rice), Phetchaburi Rose Apple Salad with Dried Squid, Pad Kua Moo Yang (Wok-Seared Grilled Pork Tenderloin with Coconut and Curry Paste), and more.

In addition, Devasom Hua Hin will host Luna Circle, an exclusive celebration in September. The intimate beachfront gathering will reflect the brand's core pillars—serenity, balance, and soulful reconnection—through immersive experiences in wellness with Yin Yoga, meditation, mindfulness tea journey, Thai swing dance entertainment, and authentic Phetchaburi cuisine.

Signature mindful wellbeing experiences at Devasom Hua Hin will also be available throughout the years, and guests and day visitors will be able to enjoy curated wellness and mindfulness activities guided by experienced practitioners:

Year-Round Wellness Offerings:

• Sunrise Yoga (Beachfront):Sundays at 07:00
• Mindfulness Yoga:Tuesdays and Thursdays at 16:00
• Himalayan Sound Bath Healing:Saturdays at 16:30
• Private Sessions Available:Including Breathwork & Meditation under the stars, Sand Mandala mindfulness, and a Tea Journey experience

Classes are open to outside guests and prices start from THB 1,500, while some classes are complimentary for in-house guests.

As Devasom looks to the future, plans are underway to further elevate the guest experience, expand the wellness programming, and explore new destinations—while staying true to the brand's guiding philosophy: every stay is a meaningful journey.

To access the photo and video gallery or further information visit the website:

• Media Kit                                              Devasom Khao Lak or Devasom Hua Hin
• Website                                                com  
• Devasom Hua Hin Image Gallery   HERE
• Devasom Khao Lak Image Gallery HERE
• Press Release Images                     HERE

To stay updated with Devasom Resorts news, follow on social media:

• Facebook com/devasomhuahin
• Instagram com/devasom_resorts/ 
• Youtube com/@devasomresorts9809
• LinkedIn             com/company/devasom-resort

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For media inquiries:

Donna Campbell

Campbell PR

Email:  donna@campbellpr.com

About Devasom Hua Hin Resort:

Devasom Hua Hin Resort is located along the upper end of Thailand's most beloved beachfront, the Hua Hin coast on the Gulf of Thailand, a place of seaside tranquillity which transformed in the early 20th century into a summer retreat for Siamese royalty and prominent society. Recalling those summer mansions, the beachside resort's Victorian gingerbread design comprises 24 large-sized charmingly appointed, luxury guest rooms, each with a sea view, and a romantic beachfront dining option. Complimentary shuttles are available from the resort to and from Hua Hin town, where guests can find a wide range of international dining, cultural activities, golf courses, healthcare and shopping. Devasom Hua Hin Resort has been consistently winning awards since opening in 2010 and is ranked by Tripadvisor among Thailand's best small luxury resorts.

About Devasom Khao Lak Beach Resort & Villas:

Devasom Khao Lak is a 5-star boutique luxury beachfront resort nestled between the Andaman Sea and a natural freshwater lagoon. The resort features 69 unique rooms and villas, including 12 pool villas, delivering intimate, elegant experiences through genuine hospitality. Dining options include the Bib Gourmand recognized Takola Thai restaurant (2021-2024) and the Michelin Guide mentioned Devasom Beach Grill | Bar (2021-2025). The resort's Devasom Spa | Wellness offers rejuvenating treatments and retreats, while the surrounding area invites exploration of local culture and natural beauty. Devasom Khao Lak is a proud recipient of Tripadvisor's Traveller's Choices and Best of the Best Awards (2020-2025).