Playa del Carmen, Mexico --- August 12, 2025 --- As Live Aqua celebrates its 20th anniversary in 2025, the brand is ushering in a bold new chapter of luxury hospitality with the introduction of Devossion by Live Aqua---a spirited, adults-only, all-inclusive resort designed around connection, celebration, and unforgettable experiences. With its Grand Opening in October 2025, Devossion will transform an iconic beachfront property into Mexico's most engaging adults-only destination.

Part of Grupo Posadas, Mexico's leading hotel operator, Live Aqua has built its reputation on intuitive service, culinary excellence, and refined ambiance over two decades. Devossion elevates those pillars to an entirely new level---infusing them with social energy, interactive experiences, and the art of celebration.

A New Standard for Adults-Only Hospitality

Crafted exclusively for adults, Devossion creates a lively community where guests become part of something bigger than a typical resort stay. Here, sophisticated fun meets genuine connection through curated programming designed to foster camaraderie and lasting memories.

"Devossion is a newly created lifestyle brand within the Live Aqua portfolio, designed to cater to today's socially driven traveler," said Enrique Calderon, Chief Operating Officer Hotels for Live Aqua. "We're creating more than a resort---we're building a community where adults can reconnect with friends, family, and themselves through experiences that are both elevated and authentically fun."

Where Every Moment Becomes a Celebration

From interactive mixology classes to audience-involved comedy shows, Devossion's programming emphasizes participation over observation. Guests can join daily champagne toasts at 1:26 PM--- a playful nod to the resort's address at 1a Avenida esquina Calle 26---enjoy boozy popsicle carts, participate in "Guac-Offs," and experience surprise culinary pop-ups throughout their stay.

The resort combines wellness and revelry seamlessly, offering spa treatments and yoga sessions alongside themed parties and group singalongs. Whether couples seeking romantic connection, friends celebrating milestones, or solo travelers looking to join a vibrant community, Devossion creates the perfect atmosphere for shared experiences.

Redefining MICE Experiences

Devossion also introduces a fresh approach to corporate groups and incentive travel. With tailored adult-only MICE programming, companies can reward teams with memorable experiences that go beyond traditional business travel. From team-building mixology sessions to private speakeasy-style dinners, every corporate gathering becomes an opportunity for genuine connection.

Opening with Purpose

The transition to Devossion has been carefully orchestrated to honor the property's legacy while introducing an entirely new hospitality concept. Enhancements and preview experiences are already underway, building toward the grand opening celebration in October 2025.

"At Devossion by Live Aqua, we believe every stay should be a reason to raise a glass and every moment should be made to be remembered," added Calderon. "This isn't just about luxury---it's about joy, connection, and celebrating life together."

Reservations and Information

Devossion by Live Aqua is now accepting reservations for stays beginning October 15, 2025. For more information and bookings, visit www.devossionresorts.com 

About Posadas

Posadas is the leading hotel operator in Mexico, owning, leasing, managing, and marketing more than 200 hotels and over 30,000 rooms, with a presence in the most important and visited beach and city destinations in Mexico and the Dominican Republic. Posadas operates the Live Aqua, Grand Fiesta Americana, Curamoria Collection, Fiesta Americana, Funeeq by Fiesta Americana, The Explorean, Fiesta Inn, Gamma, and One brands as well as the Fiesta Rewards, Live Aqua Residence Club and Fiesta Americana Vacation Club vacation programs. Posadas has been listed on the Mexican Stock Exchange (BMV) since 1992. For more information, visit www.posadas.com. 

Media Contact:
Erin Marvin, Miles Partnership
erin.marvin@milespartnership.com / 941-342-2368