Lights, Camera… La Palma!

La Palma Takes the Spotlight as the Ultimate Set-Jetting Destination — and UK Visitors Are Rolling In

London, 12 August 2025 –  The Canary Island of La Palma is rapidly gaining international acclaim as one of the world's most versatile and breathtaking filming locations. Known for its extraordinary scenic diversity, the island offers an impressive variety of landscapes. The striking contrasts between black-sand beaches, ancient laurel forests, and star-studded night skies make La Palma a natural film set capable of doubling for countless global locales.

Foreign production companies have already taken notice, using iconic spots like the towering peaks of Roque de los Muchachos, one of Europe's highest observatories, the mystical Los Tilos biosphere reserve, the volcanic fields in the island's south, and the scenic charm of Juan Adalid village to capture unforgettable scenes. These locations highlight La Palma's unique ability to blend rugged natural beauty with atmospheric settings, perfect for thrillers, dramas, documentaries, and beyond.

La Palma's appeal as a filming hub is matched by its growing popularity among visitors. In the first half of 2025, the island welcomed 8,104 arrivals from the UK — a 15% increase compared to the previous year — reflecting the rising interest of UK travellers drawn by La Palma's cinematic allure and outdoor wonders.

Showcasing La Palma: Netflix's The Hostage

An example of La Palma's magnetic pull for filmmakers is the recently completed Netflix series The Hostage, a gripping five-part political thriller starring Suranne Jones and Julie Delpy. Filmed last summer across multiple locations on the island, the series integrates La Palma's dramatic volcanic landscapes, dense forests, and charming towns into its storyline — demonstrating the island's growing status as a prime destination for set-jetting fans and film crews alike.

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About La Palma

La Palma is a Biosphere and Starlight Reserve, located in the northwestern corner of the Canary Islands. Rugged, beautiful, surprising, and wonderful surface area stretches over ​​706 square kilometres, and boasts a wide landscape enriched with climate diversity defining it as the "Beautiful Island." La Palma echoes exceptional natural beauty that makes it a fascinating island with versatile flora and fauna, inviting for new discoveries. https://visitlapalma.es/en

About AVIAREPS 

AVIAREPS is the world's leading international sales, marketing and communications company for travel and lifestyle brands. Since the company's founding in Germany in 1994, its talented team of local travel experts has helped more than 250 clients grow their business around the world. The AVIAREPS global network now spans 71 owned offices in 69 countries and on six continents. For more information about how our local expertise and global reach can help your business grow around the world, please visit www.aviareps.com.

For high-resolution images, logos and more information about La Palma please contact Ivana Shiell, PR Manager: IShiell@aviareps.com