MYRTLE BEACH, S.C.—Filming has just wrapped on “Ice Shaker Beach Games Season 3,” a high-energy YouTube competition series starring four Gronkowski brothers, all of whom are well-known for their athletic careers. The sun‑soaked showdown is produced in partnership with Ice Shaker and Visit Myrtle Beach, and features Rob, Chris, Glenn and Gordie Jr. Gronkowski competing in strategically designed beach relays that interweave Olympic-style competition with signature humor.

Rob, Chris and Glenn are retired NFL players, while Gordie Jr. played minor-league baseball. All four athletes are now entrepreneurs with Chris founding Ice Shaker, a premium drinkware brand that received investments from “Shark Tank's” Mark Cuban and Alex Rodriguez. The bottles and tumblers are innovatively designed for temperature control and durability, keeping beverages cold using patented twist‑in agitators that double as ice strainers and featuring durable sweatproof stainless exteriors and leakproof BPA‑free lids.

The brand partnership between Ice Shaker and Visit Myrtle Beach formed out of the Gronkowski brothers' longstanding fondness for Myrtle Beach, seeing it as the ideal destination to promote their drinkware. “We loved coming down here to Myrtle Beach for spring break when we were growing up as kids,” Rob said. “When we got here it was activities all the way from the morning to the nighttime.” Further remarks from Rob and Chris regarding their memories of Myrtle Beach vacations are available on YouTube.

The first season of the Ice Shaker Beach Games was filmed in the Myrtle Beach area in 2023, highlighting family fun through creative beach relays such as the water‑balloon slalom. Season 3 is expected to begin streaming in late 2025 via Visit Myrtle Beach's YouTube channel and Ice Shaker's website.

“By weaving Ice Shaker's performance‑driven brand into high‑impact, beach‑set storytelling with the Gronkowski brothers, we're delivering dual brand exposure while spotlighting Myrtle Beach's identity as a premier, family‑focused destination,” said Stuart Butler, President, Visit Myrtle Beach. “This content‑led partnership deepens both brand affinity and destination appeal, all while producing measurable economic returns by reinforcing Myrtle Beach's reputation as a world-class destination.”

Watch Seasons 1 and 2 of the Ice Shaker Games on Visit Myrtle Beach's Beach Easy Media channel at YouTube.com/@BeachEasy or IceShaker.com.

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About Visit Myrtle Beach

Visit Myrtle Beach is the official destination marketing organization for the Myrtle Beach area, promoting the region as a vibrant, welcoming destination made up of 14 unique communities stretching 60 miles along the northeast coast of South Carolina. With a mission to promote, protect and improve the region collectively known as the Grand Strand, Visit Myrtle Beach works to enhance the quality of life for local residents by fostering a sustainable tourism economy that supports local jobs and generates critical funding for public services, schools and infrastructure. For more information, visit VisitMyrtleBeach.com or call (888) Myrtle-1.