Grand Cayman, Cayman Islands (07 August 2025) – The Cayman Islands Department of Tourism (CIDOT) announces Kleber Group as its Agency of Record for the DACH region—Germany, Austria, and Switzerland—following a competitive, multi-stage procurement process. Kleber Group will engage with the travel trade in these markets to strengthen the Cayman Islands' positioning and attract high-value travelers to the destination, supporting CIDOT's market diversification strategy.

Kleber Group has over 30 years of experience in the global communications industry, and specializes in travel, luxury, and lifestyle. Trade marketing activities for the Cayman Islands will be led by Monika Diez Gansert, Strategic Director, and Judith Nagel, Trade Strategic Manager. Diez and Nagel both have over 15 years of experience and expertise in destination marketing.

CIDOT is actively working to flatten the patterns of seasonality in the Cayman Islands tourism industry and create a more resilient industry by expanding the destination's source markets. Kleber Group will have a significant role in this strategy as their work with the travel trade, including tour operators, travel agencies and online travel agencies (OTAs), will increase awareness of the Cayman Islands and facilitate partnership opportunities for local industry partners in Germany, Austria and Switzerland. They will also focus on the luxury travel segment and expanding distribution channels. The goal of Kleber Group's strategy and tactics is to drive increased visitation from the DACH region.

“Travellers from the DACH region, specifically Germany, are known for their propensity for international travel—often staying longer and spending more per trip than the European average. This is a valuable opportunity for the Cayman Islands as our product strongly aligns with what DACH travellers are looking for in a destination with our beaches, culinary offerings and unique experiences,” said Rosa Harris, Director of Tourism. “We do already welcome visitation from these markets and with Kleber Group's experience in strategic destination marketing, expansive network, and strong industry relationships we are confident they will develop and execute a strategy to grow these markets.”

Expanding further on CIDOT's strategy, she continued, “As we look toward the future, we want to ensure that our industry is resilient and can withstand market disruptions, so expanding beyond our traditional source markets is key. We are looking ahead to the Owen Roberts Airport master plan improvements, including the runway extension to allow for nonstop routes from Europe. Our work with Kleber Group plays an integral role in our aviation strategy as we engage with European airlines to show the demand for the Cayman Islands from these markets.

“The CIDOT team hosted some of our account representatives from the Kleber Group for a destination immersion where they visited all three islands and met with local stakeholders. The immersion trip helped Kleber Group further refine their strategy for the Cayman Islands and see possibilities for partnerships with the DACH travel trade by having a firsthand experience of our product offering.”

“We are proud to represent the Cayman Islands Department of Tourism in the DACH region,” said Julia Kleber, CEO of Kleber Group. “Our team had the chance to experience the destination firsthand and were impressed by its world-class offerings—from top-tier hotels and dining to unique experiences like Stingray City, bioluminescent bays, and the diversity of its three islands. We look forward to expanding the Cayman Islands' presence in the distribution network and supporting increased visitation.”