Beaverton, Ore. (July 28, 2025) – Explore Tualatin Valley (ETV), the destination marketing organization that represents Washington County, Ore., recently earned Destination Marketing Accreditation Program (DMAP) accreditation from Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standards for performance and accountability of destination organizations around the world.

“We are pleased to have Explore Tualatin Valley join our distinguished group of accredited organizations,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming them to the DMAP community.”

The accreditation program requires a destination organization to successfully comply with a set of rigorous mandatory and voluntary standards that span a variety of performance areas to gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Explore Tualatin Valley joins the ranks of over 200 destination organizations that have obtained DMAP accreditation.

“We're honored to have earned this meaningful recognition from Destinations International,” said Dave Parulo, President and CEO of Explore Tualatin Valley. “It's a testament to our team's years of dedication and commitment to achieving high standards in the industry. We're proud to join the ranks of other outstanding DMAP organizations around the world.”

For images, please see: here

About Explore Tualatin Valley
Explore Tualatin Valley (formerly known as Washington County Visitors Association) is a destination marketing organization dedicated to promoting Washington County, Oregon, as an exceptional travel and tourism destination. With a mission to inspire exploration and celebrate the unique offerings of the region, Explore Tualatin Valley collaborates with local businesses and community partners to highlight the diverse attractions, experiences, and cultural richness that the destination has to offer. From lush landscapes and award-winning wineries and breweries to outdoor adventures and vibrant cultural festivals, Explore Tualatin Valley plays a pivotal role in showcasing the area's treasures to both visitors and residents. For more information about Explore Tualatin Valley, visit tualatinvalley.org.

About Destinations International

Destinations International is the world's largest and most respected resource for destination organizations, convention and visitors bureaus (CVBs) and tourism boards. With more than 8,000 members and partners from over 750 destinations, the association represents a powerful forward-thinking and collaborative community around the world. For more information, visit www.destinationsinternational.org.

###