The owners/publishers of LATTE Luxury News are excited to confirm the appointment Matt Turner to the newly created role of Editor of LATTE US, the soon-to-launch US-based sister publication of Australia's leading trade source of luxury news.

New York-based Turner is a seasoned travel editor with nearly a decade of experience covering the luxury travel and MICE industries. Most recently, he lead the editorial strategy across digital and print platforms for US publisher, Questex — which includes titles Luxury Travel Advisor, TravelAgentCentral.com and MeetingSpotlight.com.

In his new role, Turner will guide LATTE US's editorial voice and audience growth as the brand expands into North America.

“When LATTE's expansion abroad was first flagged by our investors 12 months ago, Matt immediately came to mind as the potential Editor,” said Guy Dundas, LATTE's Global Managing Editor. “I've known Matt for several years and have respected his depth of knowledge in the US travel agency space (particularly in the luxury segment), and have admired his quality and depth of writing for the North American travel expert.”

“Matt brings extensive experience and respect to LATTE US as we prepare to launch the title for the first time overseas,” Dundas said.

Turner's appointment comes amid recent growth of LATTE following the appointment of Kristen Lazaric as General Manager, to steer the commercial direction of the business and expansion abroad.

“We are elated to have Matt join us as the founding Editor of LATTE US, and the feedback we're receiving from luxury travel agency partners in the United States is, as we expected, excitement and confidence in our hiring.”

On his recruitment, Turner, Editor, LATTE US said: “I'm thrilled to join LATTE as it launches in the U.S. I've spent nearly the last decade working in the luxury leisure travel trade industry, and I know firsthand how much demand there is for insightful, advisor-focused content in this space.”

“LATTE has built an incredible reputation in Australia and internationally, and I'm excited to help expand the brand as it not only informs but elevates the conversations happening across the luxury travel industry.”

“The U.S. remains one of the most influential—and fastest-growing—luxury travel markets in the world. With the segment projected to reach $600 billion by 20301, the industry doesn't just need more coverage; it needs smarter, sharper and more focused storytelling. With a sole focus on the luxury travel trade industry, LATTE is launching at a moment when advisor-driven insight and high-impact connections aren't just valuable, they're vital,” he said.

Turner will be attending Virtuoso Travel Week in Las Vegas next month as his first conference in his new capacity.

Register to receive LATTE U.S. at us.latteluxurynews.com/

And stay in touch and connect with Matt at matt@latteluxurynews.com.