The City of Stirling is excited to launch Do More You, a bold new tourism campaign inviting visitors to explore Perth's northern coastal corridor on their own terms. Running from 4 August for three months, the campaign encourages travellers to embrace personalised experiences, whether it's coastal escapes, cultural gems, foodie hotspots or nature trails.

Rather than offering a checklist of attractions, Do More You celebrates the freedom to create meaningful moments and discover what truly resonates. It's about doing Perth your way, with Stirling as your base for adventure, relaxation, connection and discovery.

“This campaign is about more than places, it's about how those places make you feel. We're inviting visitors to connect with Stirling in a way that's authentic to them, while supporting our vibrant local economy,” City of Stirling CEO Stevan Rodic said.

Timed to boost off-peak travel during Perth's mild winter, the campaign targets intrastate, interstate and international visitors, driving year-round benefits for local tourism operators and businesses.

Do More You will be highly visible across Perth and online, featuring:

• Eye-catching billboards and bus ads in key locations like Perth CBD, Airport, and DFO
• A content partnership with So Perth delivering sponsored articles, newsletters and social media features
• Themed itineraries and local highlights on the City's website
• Engaging posts and stories across Facebook and Instagram.

Creative assets, produced in partnership with Destination Perth and DG Imagery, capture Stirling's signature blue skies and laid-back lifestyle, even in winter.

Tourism stakeholders are encouraged to get involved, share the campaign and help showcase Stirling's unique appeal.

👉 Learn more at www.stirling.wa.gov.au/DiscoverStirling