KENNEBUNKPORT, MAINE – [July 31, 2025] – Award-winning content marketing agency GLP Films(GLP)  has partnered with the Oregon Coast Visitors Association (OCVA) to launch a comprehensive multi-format accessibility content campaign that redefines how destinations approach accessible travel. This 12-month collaboration combines compelling storytelling video and written content with practical travel planning guides, setting a new standard for inclusive tourism and demonstrating GLP's expertise in destination partnerships. The campaign moves beyond traditional compliance-focused accessibility information to create emotionally resonant content that celebrates capability and adventure. 

GLP Films Brings Global Expertise to An Exciting U.S. Accessibility Campaign

OCVA selected GLP for this premier content marketing campaign due to their proven track record in strategic communications, sustainability storytelling, and global expertise in sustainability, stewardship, and inclusivity in travel. 

“This campaign is very much aligned with our mission of sustainable travel. If you can't include everyone and remove barriers to accessing the outdoors, you can't truly be sustainable," said Rob Holmes, founder of GLP Films. “We thoroughly enjoyed this partnership with OCVA—one of the most progressive and innovative DMOs across the USA. Our work together celebrates diversity using their emotional stories and outstanding resources to show how OCVA is a true leader in tourism.”

Community-Centered Approach Drives Engaging Content

Central to the campaign's success are Oregon Coast businesses and non-profits that provide real-world solutions to accessible tourism: motorized adventure wheelchairs, fat-tire beach wheelchairs, mobility-aiding walkways, color blindness glasses, new accessible transportation options, and more. These initiatives have been amplified by OCVA's meaningful community relationships, mirroring GLP's inclusion of real user voices throughout the content development process.

"GLP Films played a vital role in our campaign by leveraging their expertise in impactful storytelling. The inclusion of real user experiences from people who live with accessibility challenges every day was critical to the inclusive design of our programs and this campaign," said Arica Sears, Deputy Director of Oregon Coast Visitors Association. "GLP Films understood this and did an incredible job of showcasing our region's natural beauty while ensuring that it remains accessible to all." 

Strategic Partnership Produces Comprehensive Content Library

GLP Films created a comprehensive toolkit that serves both as destination marketing and as actionable guidance for travelers with disabilities, including:

• Detailed travel guides covering trip planning, transportation, lodging, and regional accessibility across the North and Central Coast.
• Full-length videos showcasing authentic user experiences and accessibility solutions
• A host of social media videos for ongoing engagement
• A complete library of professional photography assets documenting accessible experiences
• Strategic media outreach generating ongoing coverage, including features in Backpacker Magazine and Adventure Travel Trade Association.

Industry Recognition Demonstrates Value and Impact

The campaign has already garnered attention within the travel industry, including acclaimed GLP film screening showcase events and ongoing media coverage, demonstrating its impact on accessible tourism awareness and GLP Films' reputation as a leader in full-service content marketing. 

"This partnership demonstrates how thoughtful and collaborative content strategy can transform accessibility from a compliance checkbox into a compelling reason to visit a destination," said Rob Holmes. "The Oregon Coast is accessible and it's actively welcoming, and that distinction makes all the difference in how travelers with disabilities perceive and plan their adventures. This project exemplifies our mission of helping destinations become market leaders through strategic storytelling and content that drives positive change."

About GLP Films

GLP Films (GLP) is an award-winning, full-service content marketing agency dedicated to sustainability, helping top-tier global brands reposition and become market leaders. As trusted partners with over 16 years of experience, GLP collaborates with mission-driven brands and destinations to craft impactful storytelling and strategic marketing campaigns that inspire travellers, engage trade, and drive positive change.

For more information, please visit their website at www.glpfilms.com or contact them at hello@glpfilms.com. Media Contact: Rob Holmes, GLP Films at hello@glpfilms.com

To access the complete accessibility content library, campaign resources, and images, use the link to the full case study.

About the Oregon Coast Visitors Association (OCVA)

The Oregon Coast Visitors Association (OCVA) is the official Regional Destination Management Organization for the entire Oregon Coast as designated by the Oregon Tourism Commission (dba Travel Oregon). OCVA inspires travel and strengthens collaboration to create and steward a sustainable coastal economy.

OCVA has the honor of working with coastal communities to align partnerships, destination development projects, and destination marketing with the vision of creating "a coastal utopia for all." This includes coastal stakeholders, new and returning visitors, and the natural resources that make these coveted experiences so magical.

For more information on the Oregon Coast, please visit the Oregon Coast. Media contact, Arica Sears, Deputy Director of Oregon Coast Visitors Association at: deputy@thepeoplescoast.com