London – 24 July 2025 – Vista Ostuni, the hotly anticipated new hotel officially opens its doors to guests in July, in the white-washed coastal City of Ostuni, marking an exciting new chapter for the independent Italian hospitality group, Vista. 

Set within a meticulously restored 14th-century stone palazzo in the heart of Puglia's iconic White City, and open to guests all year round, Vista Ostuni features 28 elegant, spacious rooms and suites that boast a refined expression of Apulian hospitality in one of Italy's most captivating regions. 

Originally built as a convent and later converted into a tobacco-processing factory, the historic palazzo has been brought back to life through a sensitive and visionary restoration by renowned architect Roberto Murgia of Milan's RMA Studio. More than 6,000 square metres of historic interiors have been preserved and reimagined – from its grand entrance and lofty ceilings to an unexpected cloister bathed in light from a glass ceiling above.  

The first guests to Vista Ostuni will be able to unwind in an expansive, year-round spa featuring treatments with products from the prestigious Biologique Recherche brand, complete with a tranquil indoor pool for deep relaxation and a fully equipped fitness area. They can bask in the southern sun by the rooftop infinity pool or take a refreshing dip in the garden pool all-year round. Set among Mediterranean olive groves, the pool area sits within a “translucent garden” rich in aromatic herbs, fruit trees, and Mediterranean maquis, where olive and carob trees lend structure and a strong sense of place to the landscape. 

The culinary experience, led by Michelin-starred chef Andrea Berton, is thoughtfully curated to celebrate Puglia's rich culinary traditions and exceptional local flavours. Berton al Vista, the signature fine dining restaurant, showcases the region's high quality locally sourced ingredients while Bianca Bistrot offers a lively, all-day garden-pool setting, serving breakfast through to aperitivo and dinner. Guests can retire to the tranquil Chiostro Bar or head to the scenic Infinity rooftop bar, where a lush hanging garden of plants and aromatic herbs effuses Mediterranean scents. Both spaces are designed for relaxed conversation and cocktails, set against the inspiring backdrop of the Apulian countryside. 

The three-hectare garden at Vista Ostuni, designed by landscape architect Erik Dhont, is a celebration of the Apulian Mediterranean landscape, where native and ornamental plants blend seamlessly. Guests arrive through a courtyard framed by ancient olive and carob trees, palms, and citrus, centred around a traditional fountain. Secluded green corners with dry-stone walls and organic benches offer a quiet retreat, while flowering slopes and wild herbs thrive naturally. The private suite gardens provide shaded intimacy, and a belvedere terrace opens onto sweeping Ocean views. More than a single garden, this is a living, breathing expression of the Apulian countryside.  

“Today marks a truly exciting milestone in what has been a remarkable journey for us,” said Bianca Passera, Chairwoman of Vista. “From the moment we first discovered the property, we recognised its extraordinary potential. Restoring it has been a labour of love—one that has allowed us to honour its heritage while working with talented Italian artisans and using sustainable, locally sourced materials to give it a second life. The result is a place that feels both timeless and entirely new”.  

“Ostuni represents our boldest and most meaningful project to date,” said Luigi Passera, CEO of Vista. “Vista was founded on the belief that luxury can thrive beyond Italy's typical destinations. With Vista Ostuni, we are proud to introduce global travellers to a lesser-known gem, with the same world-class hospitality found at Vista Verona.” 

A proud member of The Leading Hotels of the World, Vista Ostuni offers curated experiences such as private beach transfers, local cultural tours, and bespoke excursions to nearby gems including Lecce, Alberobello, and Matera. 

For more information or to make a reservation, visit https://www.vistapalazzo.com/en/ostuni/vista-ostuni/.  

-ENDS-  

For all UK media enquiries, please contact:  

VistaOstuni@prco.com   

Notes to Editors: 

About Vista Ostuni   

Vista Ostuni is the result of the redevelopment of Ostuni's former Manifattura Tabacchi – a 14th-century building steeped in local history and identity. Set within the extraordinary Plain of Monumental Olive trees, just a stone's throw from the White City with sweeping views towards the sea, the hotel features 28 spacious rooms and suites, two restaurants, two bars, a panoramic rooftop, three swimming pools, a spa with beauty and wellness areas, and a fully equipped gym. The harmonious flow between architectural heritage and contemporary design, is seen in the artisanal craftmanship approach, and tangible commitment to sustainability. The project extends across more than 16,000 square metres of outdoor space, designed to celebrate native vegetation and reimagine the traditional Apulian kitchen garden in an exclusive way.  

Vista Ostuni is a five-star luxury hotel and part of the Vista brand – a new hospitality model conceived by Bianca and Luigi Passera, respectively President and CEO, with the aim of bringing a luxury experience to places where it has not yet arrived. The group's boutique hotels are defined by a modern, Italian-rooted yet international interior design, paired with a rich offering of tailor-made services where guest privacy and respect are at the heart of the experience. Service excellence, innovation, and a deep commitment to sustainability are core values found throughout the properties of the Group, which has operated as a Benefit Corporation since 2021.  

The goal of achieving LEED certification underscores the property's commitment to ever more responsible hospitality that generates value for the region and its people. Rooted in a deep respect for its surroundings, Vista Ostuni is set to achieve LEED® certification — the globally recognised benchmark for sustainable building — affirming its commitment to conscious luxury. 

 For any interview requests or further details please contact: VistaOstuni@prco.com   

Images: https://photos.app.goo.gl/8XmLFPUamyZgA4vMA 

Travelling to Vista Ostuni:   

Address: Vista Ostuni, Via Giosuè Pinto 60/A, 72017, Ostuni, Italy 

Vista Ostuni is 37km from Brindisi airport, just 28 minutes by car, or one hour from Bari. During the summer, almost daily flights from London to Brindisi takes 2.5 hours.