Capella Hotel Group has engaged former Six Senses CEO Neil Jacobs as Senior Strategic Advisor to provide counsel as the group continues its growth trajectory.

Jacobs will advise the group during a period of significant expansion and industry recognition. The company has grown from four properties in 2020 to ten Capella and Patina destinations today, with Capella Hotels and Resorts earning recognition as the #1 Hotel Brand in the World by Travel + Leisure for three consecutive years (2023 to 2025).

Jacobs will bring his extensive hospitality experience to offer strategic insights for the brand's direction. He will focus on strengthening the brand's key differentiators, ensuring they remain authentic and relevant as the industry evolves, with guest experience as the core focus.

This year marked the opening of Capella Taipei, Capella Hotel Group's first Taiwan property, featuring interior design by André Fu inspired by the surrounding Songshan district. In May, Patina Osaka introduced the Patina brand to Japan with design inspired by Osaka Castle and celebrating its official debut with an opening party on 11 July. Capella Galaxy Macau, located within the integrated resort complex, is scheduled to open later this year.

The expansion continues with Capella Kyoto planned for 2026, situated in the historic Miyagawa-chō district. In 2027, Capella Florence will mark the brand's European debut.

"Capella has established a distinctive position by creating hotels that are true expressions of their destinations, whilst Patina addresses the growing demand for transformative luxury experiences that foster genuine connections," said Jacobs. "As we expand both brands into critical markets like Japan and Europe, our strategic imperative is leveraging this dual-brand architecture — Capella's cultural immersion and Patina's experiential innovation — to capture different segments of the luxury market whilst maintaining the intimacy that drives loyalty across both portfolios.”

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