Hawke's Bay Tourism is delighted to announce the appointment of Sarah Nash as its new PR and Media Specialist.  Sarah's primary focus in this pivotal role is to elevate the region's profile as one of New Zealand's premier visitor destinations.

With over 25 years of experience in public relations across diverse sectors, including travel, luxury goods, health and well-being, events, and business, Sarah brings a wealth of expertise to the role. Her extensive career includes six years in London, where she managed high-profile travel and multinational accounts, followed by co-founding a boutique PR consultancy in Auckland. Having called Hawke's Bay home for the past 16 years, Sarah has cultivated a strong network of regional contacts, to add to her national networks and connections, positioning her ideally to champion the region's unique attractions.

“I'm excited to join Hawke's Bay Tourism and contribute to showcasing this extraordinary region and its amazing tourism offerings to the rest of the country and the world,” Sarah said. “Hawke's Bay is a treasure trove of stunning landscapes, vibrant culture, amazing stories, unique experiences, great events, and innovative people and communities. I'm passionate about sharing the countless reasons why visitors should ensure that Hawke's Bay is a must-see destination when planning a holiday, either as a domestic or international visitor. 

Sarah's appointment comes at a time when Hawke's Bay Tourism aims to amplify its presence to attract more visitors to the region. Her strategic vision and local connections will help strengthen partnerships and create compelling narratives to engage both domestic and international audiences.

Hamish Saxton, CEO of Hawke's Bay Tourism, said: “Sarah's extensive communications expertise and genuine passion for Hawke's Bay make her the perfect fit for this role. Her proven track record and local insights will be instrumental in elevating our region's story, driving visitation, and showcasing the unparalleled experiences that await visitors. We warmly welcome her to the team.”

About Hawke's Bay Tourism
Hawke's Bay Tourism is the official Regional Tourism Organisation (RTO) dedicated to promoting Hawke's Bay as a world-class tourism destination. Hawke's Bay is New Zealand's oldest wine region and is a Great Wine Capital of the world. This exceptional wine offering, coupled with its vibrant food scene, stunning landscapes, and rich cultural heritage, ensures Hawke's Bay offers unforgettable experiences for visitors. For more information, visit www.hawkesbaynz.com.

For media enquiries, please contact: Sarah Nash e: sarahn@hawkesbaytourism.co.nz or phone +64 21 400 458.