LONDON, July 10, 2025 - Amsterdam-based boutique hotel group Sir Hotels is pleased to announce that bookings are now open for its newest property, Sir Devonshire Square, marking the brand's debut in the UK market.

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Credit: Steve Herud

Tucked away in the historic Devonshire Square courtyard, the hotel is perfectly situated between Shoreditch's creative buzz, the iconic Spitalfields Market, and the business district The City of London. Originally a warehouse for the East India Tea Company, the building has been thoughtfully transformed into a refined, design-led destination.

Sir Devonshire Square will offer 81 rooms, including 14 suites, as well as a gym and yoga studio, and generous public areas, including a shop showcasing locally sourced items that celebrate London's cultural richness.

At the heart of the hotel, the lobby bar will serve as a vibrant social anchor, offering a seamless transition from perfect espressos and healthy breakfast bowls in the morning to seasonal salads, light lunches, and small plates in the afternoon and evening. As the day unfolds, the space will evolve into a wine bar with curated cocktails and cultural programming, designed to foster connection and become a true local hub for both guests and the surrounding community.

While rooms are bookable now for stays from mid-September, the main restaurant and The Cover, Sircle Collection's private members' club, will follow later this year - bringing even more depth and energy to the guest experience.

Part of the creative hospitality brand Sircle Collection, Sir Hotels currently includes properties in Amsterdam, Barcelona, Berlin, and Prague - with London marking an exciting next step in its continued European expansion.

Bookings are now open at sirhotels.com, inviting guests to discover a new kind of stay in the heart of London. Rooms start from £290 per night.

Location: Sir Devonshire Square, 5 Devonshire Square, London EC2M 4YE, UK.

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PR CONTACT
Ele Prior
Account Director – PR & Brand Communications
Mason Rose
E: ele@masonrose.com


ABOUT SIR HOTELS

Sir Hotels is a boutique hotel collection founded in Amsterdam in 2013 and has continued to grow with properties in Berlin, Barcelona, Prague and soon London. Sir Hotels caters to those who are looking for authentic stories and distinctive locations. Each hotel has stunning interior design, exceptional restaurants and bars and specialises in providing guests unique experiences on and off property. A stay at any Sir Hotel offers guests unexpected and original experiences that highlight the distinctive attributes of each surrounding neighbourhood, with everything from local in-room art to unique cultural programming brought together in a boutique hotel setting. Sir Hotels is managed by the Amsterdam-based hotel development and management company Sircle Collection.

www.sirhotels.com | @sirhotels

ABOUT SIRCLE COLLECTION

Sircle Collection is an Amsterdam-based independent group of creative hospitality brands focused on design-led, experience-driven services and products designed for the modern traveler. Founded in 2011 the Amsterdam-based company has grown to include three hotel brands, including Sir Hotels, Max Brown Hotels, Provocateur and Park Centraal Hotels - all set in some of Europe's most inspiring cities and neighborhoods. The portfolio extends to a membership club, The Cover, a design concept store, X BANK Amsterdam, and several food & beverage outlets including Seven North and The Rooftop at Sir Victor.

www.sirclecollection.com | @sirclecollection

ABOUT DEVONSHIRE SQUARE

Devonshire Square (DSQ) is a workplace and leisure destination connecting East London's extensive creative communities to the City of London, situated a 2-minute walk from Liverpool Street station – one of the busiest stations in the UK by footfall. DSQ is home to state-of-the art office space which houses a variety of businesses, as well as premium retail, leisure and amenities, including Cinnamon Kitchen, Enoteca de Luca and Lucky Voice. DSQ also hosts an annual events programme of live performances, art installations and food pop-ups for local workers and visitors to the City.   

www.dsq.london/