The Madeira Promotion Bureau has launched its latest tourism campaign under the slogan “Madeira. Everything You're Into”. Positioning the archipelago as a complete, authentic and versatile destination, the campaign speaks to a broad spectrum of travellers.

Today's travellers increasingly seek personalised, meaningful experiences and Madeira stands out as a place that truly offers it all: from peaceful relaxation to thrilling exploration, from beautiful beaches to majestic mountains and from rich culture to unspoilt nature. As tastes evolve, Madeira continues to provide a diverse range of unique places and experiences to suit every kind of traveller.

The campaign emphasises that Madeira's diversity is reflected not only in its visitors but in the very soul of the destination. Rather than simply offering a bit of everything, Madeira delivers what people genuinely seek in a way that feels natural, effortless and welcoming.

With an approachable and human tone, the campaign aims to build an emotional connection with visitors, reinforcing the idea that Madeira is, above all, a place where each person can find exactly what they're looking for and perhaps something they didn't even know they needed.

The campaign will debut on social media, supported by a radio spot. A broader, multi-channel rollout will follow, including out-of-home (OOH), digital, digital OOH and in-store activations.

ENDS

About Madeira. Belongs to all

• Madeira. Belongs to all is the consumer-facing brand of the Madeira Promotion Bureau, which aims to promote Madeira as a tourist destination to consumers and the travel trade.
• Madeira, otherwise known as 'the islands of eternal spring', is just a short, three-and-a-half-hour flight from London. It covers 740km2 and has a population of only 260,000. On the same latitude as Morocco, the Atlantic archipelago has a sub-tropical climate, a rich volcanic soil and a unique eco-system. It is one of the only places in the planet where banana trees grow next to vineyards.
• Located approximately 1,000km from the European mainland – and just 500km from the African continent – Madeira enjoys an amazingly mild climate, ranging from 25°c in the summer to 17°c in the winter, with very mild average temperatures and moderate humidity.
• In 1999, Madeira's indigenous forest, the Laurissilva, was declared a UNESCO Natural World Heritage Site. The Madeira Natural Park is a protected area that covers around two-thirds of Madeira Island's territory, equivalent to 67% of its surface.

For more information, visit www.visitmadeira.com / @visitmadeira

About Madeira Promotion Bureau

Madeira Promotion Bureau aims to promote Madeira in the national and international markets.

For media information and images, please contact Hume Whitehead Ltd:

Richard Hume (richard@humewhitehead.co.uk/ +44(0) 20 3375 4051)

Laura Boo (laura@humewhitehead.co.uk / +44(0) 20 3375 4056)