INTRODUCING HUNTERMOSS:

Ultimate Driving Tours announces strategic rebrand and marks a new chapter as it expands into the USA.

(London, 30th June 2025) Pioneers of ultra-luxury experiential travel, Ultimate Driving Tours, has officially rebranded as HunterMoss, marking a new chapter in the company's 18-year evolution.  The powerful new rebrand aligns with a hugely significant      expansion as it prepares to launch into its most dynamic market yet: the United States.

Founded in 2008, HunterMoss designs illuminating and emotionally rich travel experiences for discerning guests seeking something more. Meticulously curated group itineraries and bespoke self-guided drive tours invite guests to reconnect and collect stories worth sharing – whether behind the wheel of a world-class supercar or immersed in the culture, cuisine and landscapes in some of the world's most beautiful regions. 

The new name reflects the inspirational journey of Co-Founders Julie Hunter and Anthony Moss, who have continuously evolved the brand since its inception, creating a concept that transcends conventional travel. Over the years, Hunter and Moss have curated and personally hosted hundreds of events for more than 1,500 guests worldwide.

“We're so excited to step into this new chapter as HunterMoss – a name that reflects our evolution”, says Julie Hunter, Co-Founder of HunterMoss. “What began as small group driving tours has grown into something far more personal: tailor-made journeys that embody a lifestyle of exclusivity, discovery and refinement.”

Co-Founder, Anthony Moss adds “The cars are no longer the star, but the signature – connecting exceptional destinations and experiences with effortless ease. At its heart, HunterMoss is about sharing the finer things in life.”

NEW DESTINATIONS

From Summer 2025, HunterMoss will be debuting a series of luxury supercar weekend vacations and corporate incentivesthrough America's most iconic landscapes – from the East Coast to the West.

Guided by a pre-emptive approach to hospitality, the journeys will deliver enriching travel experiences for discerning guests, framed by elite stays, memorable gastronomic experiences and curated local activities.

At the helm of the USA experiences is Paul Hanzel, appointed General Manager of North America. Driven by a philosophy that champions meticulous attention to detail, meaningful gestures, and seamless service, Paul combines his creative vision with deep-rooted knowledge and personal connection to the American landscape.

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For more information, samples, high-res images or interview requests, please contact

TCC LDN:

Pippa Brindley

pippa@tccldn.com / 07307 902 129

Notes to Editors:

Founded in 2008 by Julie Hunter and Anthony Moss, HunterMoss curates luxury journeys around the globe that blend immersive adventure with world-class travel experiences.

Keeping a bespoke approach at its core, HunterMoss goes beyond the traditional “driving tour” model, crafting meaningful itineraries for small groups, individuals and corporate groups. Every vacation is framed by fine dining, boutique accommodation, and elevated extras such as yacht charters, helicopter excursions and VIP F1 hospitality.

A dedicated team of travel concierges handles all planning, ensuring every detail – from cars to hotels – is taken care of, so guests can simply arrive and enjoy.

Hybrid cars are available for tours and experiences, and HunterMoss regularly donates monthly to Race Against Dementia.

HunterMoss is set to announce major international growth in 2025.

For more information and prices, visit www.huntermoss.com