27 Jun 2025
Tags: Brazil, Latin America, PR, mr, Marketing, consumer marketing, International Traveller
Vertebratta, a company specialized in tourism intelligence, marketing, public relations, and trade activation in Brazil and Latin America, is now VBRA. The change marks the company’s natural evolution after 25 years of activity in the sector.
Throughout its journey, Vertebratta has served major tourism destinations and brands, with a strong focus on Canadian clients such as VIA Rail Canada, Global Tourism, Destination Canada, Air Canada, and YVR – Vancouver International Airport, as well as other clients like Switzerland, Austria, the DMC Rida International and IMM Brazil.
This new chapter is driven by Living Strategy™, a proprietary methodology that combines data, intuition, and creativity to act in real time and co-create solutions that go beyond the obvious.
“VBRA represents a new way of thinking about tourism — more connected, alive, and conscious. It is a response to the silent transformations we are experiencing in the world, the market, and in people,” says Sheila Nassar, the company’s CEO and founder.
The name VBRA evokes the word “vibration” across different languages — conveying the energy that drives the brand.
