According to the latest Longwoods International tracking study of American travelers, 30% of them are reducing the number of trips they plan to take in the next six months, up from 26% a year ago.  In addition, 26% are choosing to drive rather than fly on their upcoming trips, up from 22% in May 2024. 

“The expected declines in spending are not limited to trips and travel,” said Amir Eylon, President and CEO of Longwoods International.  “Travelers are also reporting they expect to spend less on all retail, recreation and entertainment.”

The influence of AI software tools such as ChatGPT for travel planning continues to increase.  Twenty-five percent of travelers used an AI tool to plan a recent trip, up from 19% a year ago.

The survey, supported by Miles Partnership, was fielded June 3, 2025 using a national sample randomly drawn from a consumer panel of 1,000 adults, ages 18 and over.  Quotas were used to match Census targets for age, gender, and region to make the survey representative of the U.S. population.

Longwoods International is a leading travel and tourism research consultancy with headquarters in Columbus, Ohio and Toronto Canada, and offices in Idaho, Illinois, Indiana, Michigan, New York, North Carolina, Tennessee, and Wisconsin.  It conducts Longwoods Travel USA®, the largest ongoing survey of American travelers, as well as image, advertising effectiveness, advertising return on investment, sentiment, and other custom research in 12 countries around the globe.

More Information – Longwoods International: https://longwoods-intl.com/category/american-travel-sentiment/  

More Information – Miles Partnership: https://www.milespartnership.com/