KE Adventure Travel have announced an exciting partnership with innovative sports brand INOV8 to offer one fortunate adventurer the opportunity of a lifetime: a fully guided 19-day expedition to Nepal and entry to the world's highest marathon.

The extraordinary prize centres on the legendary Everest Marathon, an annual event that has challenged runners since 2003. Starting at Everest Base Camp, situated at 5,364m above sea level, participants complete a 26.2-mile course across challenging Himalayan terrain. Held each year on May 29th, it commemorates the historic 1953 summit achievement of Tenzing Norgay Sherpa and Sir Edmund Hillary.

The partnership launches with INOV8's new Natural High Everest Challenge, a two-week community initiative running from June 23 to July 6. Participants are invited to log their running and trekking ascent metres, with the collective goal of scaling Mount Everest's equivalent height multiple times as a global community.

KE Adventure Head of Marketing Rachel Farr said: "We've been taking people on adventures to Nepal and all over the world for 40 years and have recently launched a selection of other trail running holidays. We can't wait see the results of the Natural High Everest Challenge and for one lucky winner to run in the shadow of Mount Everest itself.”

The winning participant will join KE Adventure's expertly guided group expedition that has been running since 2011, benefiting from the unparalleled local knowledge and safety expertise developed over 40 years of Himalayan travel. The Tenzing Hillary Everest Marathon adventure includes full race entry, professional guidance and support systems.

Michael Price, Product & Marketing Director at INOV8, said: “We've all felt the natural high that sport gives us – it's such a positive, natural drug.

“Let's come together as one global community and take on this uplifting challenge. Everest stands at 8848m. Can we climb its height every day for two weeks and amass over 100,000m? It's a big ask, let's aim high.”

For those ready to embrace the ultimate high-altitude adventure, this partnership is an invitation to join an exploration that has inspired others for generations. The Natural High Everest Challenge opens for registration on 23 June 2025, with full details available through both KE Adventure Travel and INOV8 channels.

Please find here:
Find out how to get involved HERE.

Learn more about the Everest Marathon prize expedition HERE.

Explore KE Adventure Travel's full range of trail running holidays HERE.

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About KE Adventure
For 40 years, KE Adventure have been operating active adventure holidays to the world's most beautiful and culturally diverse regions. Today it offers over 350 Guided and Self-Guided trips in 100 countries. KE Adventure is one of a few UK tour operators that offers the Everest Marathon trip as part of its recently launched Trail Running collection.     
Contact: rachel@keadventure.com 

About INOV8
Founded in 2003, INOV8 equips runners, hikers and gym athletes for natural sporting movement. It designs innovative footwear and gear that works in harmony with the body to unlock its full, natural potential. INOV8 was forged in the fells of the English Lake District where it retains its HQ. 
Contact: leeprocter@inov8.com