Malaysia Aviation Group (MAG) has announced an exclusive partnership with Laura Mercier, appointing the luxury French cosmetics house as its Official Cosmetics Partner. The collaboration introduces two professionally curated 'signature looks' for Malaysia Airlines' cabin crew, placing emphasis on grooming excellence and personal empowerment as cornerstones of frontline service.

More than a cosmetic collaboration, the initiative brings together the worlds of luxury beauty and aviation hospitality with one goal: to uplift and empower the airline's cabin crew who embody Malaysian Hospitality on every journey. With the guidance of Laura Mercier's global artistry team, the cabin crew will undergo exclusive training sessions designed to go beyond product application, equipping them with expert techniques, grooming best practices and the confidence to present their best selves. This initiative reinforces MAG's ongoing commitment to nurturing its people and elevating frontline excellence through world-class partnerships.

Aida Salfaraz Ahmad Fadzil, Chief Operating Officer of MAB Academy said, “Our cabin crew are the Ambassadors of Malaysian Hospitality, and how they present themselves is a key part of delivering that experience. Through this partnership with Laura Mercier, we are enhancing our grooming standards by providing our frontliners with global beauty insights, professional techniques and the confidence to represent the brand with poise and consistency."

"This partnership reflects our continuous investment in people, as we strive to elevate the professional image of our cabin crew and align with the standards expected of leading international airlines. We are proud to bring global beauty expertise into our training framework, while delivering Malaysian Hospitality with grace at every altitude.”

Shervyn Kwong, Brand Manager (Malaysia), Laura Mercier said, "At Laura Mercier, we believe in enhancing natural beauty with effortless elegance. Collaborating with Malaysia Airlines has been a true honour, allowing us to craft signature looks that celebrate the grace and confidence of their cabin crew. With the Caviar collection's long-wearing, high-performance formulas, these looks are designed to stay flawless from take-off to touch-down."

As part of the partnership, Laura Mercier has worked closely with MAG to design two distinct 'signature looks' that highlight the natural poise and elegance of Malaysia Airlines' cabin crew — perfectly suited for long haul journeys and diverse service environments. These looks are powered by products from Laura Mercier's acclaimed Caviar collection, celebrated for its high-performance formulas, rich colour payoff, and long-lasting wear.

The signature looks:

• Look one: features the Caviar Stick Eye Shadow Shimmer in Rose Gold and Dusk, paired with the Caviar Smoothing Matte Lipstick in Scarlet Velvet or Rosewood Silk—a classic, sculpted finish ideal for transitions from day to night.
• Look two: combines the shimmer of Rose Gold and Forbidden Rose eye shadows with the hydrating Caviar Hydra-Crème Lipstick in Broadway or Madison, designed for full-coverage colour and comfort that lasts.

The world of Laura Mercier is defined by a philosophy of embracing individuality, enhancing natural beauty, and celebrating understated elegance — values that align seamlessly with MAG's timeless brand of Malaysian Hospitality. Just as Laura Mercier empowers individuals to feel confident and radiant in their own skin, Malaysia Airlines has long empowered its crew to be the living embodiment of care, charm, and professionalism. Together, this partnership reflects a shared pursuit of excellence and authenticity in every detail.

This partnership builds on Malaysia Airlines' recent improvement at the 2025 Skytrax Award, rising from 10th place in 2024 to 8th in 2025 for the World's Best Airline Cabin Crew; underscoring the dedication and excellence of our frontliners. As a member of the oneworld® alliance, Malaysia Airlines connects guests to nearly 69 destinations across Asia, Australia, the Middle East, and Europe, with access to over 900 destinations in 170 territories worldwide. Malaysia Airlines' cabin crew represent more than just an airline — they are icons of warmth, hospitality, and cultural grace on the world stage. With this partnership, they are further supported to express their best selves — polished, poised, and proud — bringing a new level of consistency, confidence, and elegance to their service at 30,000 feet. Through continuous training and thoughtful collaborations like this one, MAG continues to champion the spirit of its people while delivering a truly elevated experience across the Group.

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