Escorted tours specialist Newmarket Holidays has launched a new music-themed itinerary exploring the roots of Motown and the rhythms of rock 'n' roll, before culminating in a powerful finale at Niagara Falls.

The nine-day Motown, Rock 'n' Roll & Niagara Falls tour begins in Toronto and heads south along the banks of Lake Ontario to Detroit, with guests enjoying a guided tour of the city's Motown Museum at Hitsville USA, where legends including Diana Ross, Marvin Gaye and the Jackson Five were propelled to stardom.

From Detroit, the tour continues to Cleveland, home of the iconic Rock & Roll Hall of Fame. Here, immersive exhibits chronicle rock's evolution, guests can jam in The Garage, and an electrifying live show recreates the excitement of an inductee ceremony.

After free time to explore the city, the group crosses back into Canada for a full day experiencing the mighty Niagara Falls, with a range of options allowing them to get closer to the roaring rapids. The adventure concludes with a scenic drive along the Niagara Parkway before return flights from Toronto.

Prices start from £2,147 per person and include seven nights' room-only accommodation, entrance to attractions, transfers and return flights from five regional airports across the UK. Departures begin in September 2026.

Hayley Morris, Head of Trade Sales and Partnerships at Newmarket Holidays, said: "This new tour combines the best of American music culture with famous city landmarks, creating a wish-list experience for customers. From Detroit's Motown roots to Cleveland's rock 'n' roll heart and the natural beauty of Niagara Falls, it's an exciting and easy sell for travel agents looking to inspire their customers with a music-filled adventure.”

To find out more visit: https://www.newmarketholidays.co.uk/destinations/north-america/usa/motown-rock-n-roll-niagara-falls/

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About Newmarket Holidays

Newmarket Holidays is a multi-award-winning British tour operator, providing a portfolio of escorted trips, resort-centred stays, and event-focused tours throughout the world. Founded in 1983, Newmarket Holidays has steadily grown and expanded to become one of the UK's leading and most respected travel companies. High standards of customer care and value are integral to Newmarket Holidays' operations, and this is reflected in the meticulously designed tours, from accommodation to on-the-ground experiences. 

Offering a vast selection of escorted, air-inclusive tours within the UK, Europe, Americas, India and Southeast Asia, Newmarket Holidays also presents a range of ocean and river cruises. Additionally, the tour operator is a popular provider of concert and event experiences such as the Lapland Santa Experience, the Wimbledon Lawn Tennis Championships and performances by classical violinist and orchestra leader André Rieu.

For more details, please contact:

E: Rebecca@humewhitehead.co.uk T: +44 (0) 20 3375 4054

E: Dan@humewhitehead.co.uk T: +44 (0)7429 256 670