The Maximum Occupancy West Coast 2025 conference was held last week at the Pan Pacific Perth, bringing together over 150 professionals from across Western Australia's hotel, tourism, and accommodation sectors. Widely praised as the best event of its kind in WA, the conference delivered cutting-edge insights, practical strategies, and vital industry connections.

A major highlight of the day was the keynote address by the Hon. Reece Whitby MLA, Minister for Tourism, who emphasised the significance of tourism to WA's economy. He outlined the government's continued investment in the sector and its commitment to positioning Western Australia on the global tourism map.

Anneke Brown, Managing Director of Tourism Western Australia, followed with a high-energy and motivational keynote, sharing her vision for the future of tourism in WA and encouraging the industry to think boldly and act with confidence.

The event also featured a full-day program of expert speakers and panel discussions on topics including staffing and retention, direct booking strategies, AI in hospitality, sales performance, major events and occupancy, and future-forward F&B trends. A full agenda is available at maximumoccupancy.com.au/perth.

Delegate feedback has been overwhelmingly positive:

“Congratulations to you and the entire Maximum Occupancy team for an amazing delivery with up-to-date content, panel discussions and informative speakers. I thoroughly enjoyed the conference and would love to support again in future.”

“In WA, we often feel left out of major industry events. This conference proves just how vital it is to have something of this calibre in Perth. Thank you for supporting our industry the past two years – I hope it returns even bigger and better in 2026.”

“It's fantastic to hear the feedback has been so positive. From my perspective, it was a valuable opportunity to connect, learn, and spark ideas that will hopefully continue to shape the future of our industry here in WA. I'll absolutely be spreading the word – events like this are essential, and I look forward to seeing it grow even further in 2026.”

Now in its second year in Perth, Maximum Occupancy West Coast continues to establish itself as a must-attend event for WA's accommodation and tourism professionals — not only for the learning opportunities but also as a much-needed platform to bring the industry together.

Plans are already underway for the 2026 conference.