Los Angeles, CA (June 12, 2025) – MMGY, a world leader in integrated marketing with a specialization in the travel, tourism and hospitality sectors, is pleased to announce its appointment as the U.S. North American media relations and marketing agency of record for Journey Beyond.

Journey Beyond is Australia's leading experiential tourism group–one of the largest experiential tourism businesses in Australia–offering famed luxury train journeys, accommodation, tours, cruises, and holiday packages across the length and breadth of the continent. In this capacity, MMGY will be responsible for building visibility amongst consumers and trade media, and ultimately driving visitation from North America to this unique collection of Australian products and experiences.

"We're thrilled to be partnering with MMGY as our North American public relations agency,” said Justine Lally, Executive General Manager - Marketing for Journey Beyond. “Their deep expertise in travel and tourism, combined with their strong North American media relationships, and deep knowledge and understanding of the Australian market, makes them the ideal partner to help elevate awareness of Journey Beyond's extraordinary Australian experiences.

As international travel continues to rebound, this partnership will play a key role in inspiring North American travelers to discover the unique adventures that await them across our portfolio. From our iconic rail expeditions like The Ghan, Indian Pacific and Great Southern, to immersive outback encounters with Outback Spirit, our collection offers something truly unique for U.S. travelers seeking meaningful and memorable journeys."

Maïté Conway, Managing Director of MMGY's International Marketing & Communications, Americas' team also spoke of the partnership: “We are honored to be named Agency of Record for Journey Beyond in Australia. This partnership marks an exciting chapter as we bring our strategic vision and creative expertise to elevate their iconic brands across the North American market. We look forward to shaping extraordinary campaigns that resonate with discerning audiences and reflect the group's commitment to excellence.”

Alongside Conway, the MMGY account team will be led in tandem by Sophia Winegard, Account Supervisor based on the east coast, Senior Account Executive Sienna Newton on the west coast, and Ernst Flach, Vice President of MMGY's International Marketing & Communications, overseeing the Canadian market. Together, the team brings deep knowledge and expertise in destination and product marketing, and media relations.

The team will oversee a national program supporting Journey Beyond in growing their business from the North American market by showcasing the brand's iconic Australian experiences, ranging from awe-inspiring train journeys, cruise voyages, lodging, and so much more.

To start exploring Journey Beyond's products and plan your next traveling experience, visit journeybeyond.com

For press inquiries or to discuss story ideas and FAM opportunities, please reach out to journeybeyond@mmgy.com

ENDS -

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Images |

Journey Beyond Rail https://journeybeyond.canto.global/b/M3JC3 https://journeybeyond.canto.global/b/TKK42

Cruise Whitsundays https://journeybeyond.canto.global/b/K3A4K

Journey Beyond Cruise Sydney https://journeybeyond.canto.global/b/VIEK7

Sal Salis https://journeybeyond.canto.global/b/N5OKE

Media Contact | MMGY, journeybeyond@mmgy.com

About Journey Beyond
Australia's leading experiential tourism group, Journey Beyond, is privileged to operate 17 brands spanning the country, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, The Paspaley Pearl Farm Tour, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys; The Telegraph Station in Alice Springs and Monarto Safari Resort. www.journeybeyond.com

About MMGY
As MMGY Global's flagship integrated marketing and communications agency specializing in travel, tourism and hospitality – MMGY knows travel. Drawing upon our own research and insights from over four decades of working with clients around the world, we bring a new perspective to connecting travel brands with today's traveler. Offering services from integrated marketing and creative to destination representation and PR, we provide our clients with unrivaled expertise. For more information, visit mmgy.com.