13 Jun 2025
Tags: wellness tourism, Ice Baths, onsen, luxury villas, wellness, wellness travel, luxury travel, Sauna, Bali, Koh Samui, niseko, Japan
12 June 2025: Wellness tourism has officially surpassed USD 1 trillion globally in 2025 — and The Luxe Nomad, Asia-Pacific's leading luxury property management company, is embracing this movement. From Muay Thai in Koh Samui to private onsen in Hokkaido, and yoga sessions in Bali, their hand-picked villas support healing escapes that blend movement, mindfulness, and everything in between. Through curated wellness itineraries, guests can book expert teachers and therapists for immersive experiences tailored to every need.
Train Hard, Recover Well
Today's luxury travellers want more than just a villa, they want space to move. According to Skift's 2025 Travel Trends report, 86% of travellers say active and immersive experiences like sports, entertainment, and culture are key to their well-being.
In Bali, surf retreats now blend yoga, board time, and breathwork. Over in Phuket, hiking is paired with Muay Thai gyms. In Hokkaido, ski and golf days end in private onsen time full of recovery benefits and deep relaxation. As adventure tourism grows 16.8% annually through 2030, more properties are offering fitness-forward features such as tennis courts, private gyms, ice baths and saunas — allowing guests to train and recover without leaving their base.
The Luxe Nomad's Praana Residence in Koh Samui boasts its own jungle-view Muay Thai ring, gym and tennis court; Japan's The Vale Rusutsu combines sports facilities with private onsen baths, and Mandala Oasis in Canggu comes complete with a pilates room, Finnish sauna, and ice bath.
A Return to Ritual and Stillness
Healing goes beyond the physical, and Bali makes space for it all. According to the Global Wellness Institute, Indonesia currently ranks 19th globally and 7th in the Asia-Pacific region for its wellness economy — a reflection of Bali's growing influence as a destination for holistic wellness.
On the island, the journey inward is supported by ancient wisdom and lush, grounding spaces. Various villas by The Luxe Nomad feature meditation gardens, yoga decks, and access to Balinese rituals — including canang making classes and melukat purification ceremonies at Nag Shampa Private Estate. Other wellness havens like Umalas Creek and Akashi Residence blend minimalist design with communal spaces for ice baths, saunas, and quiet contemplation — soulful escapes where quiet isn't just encouraged, it's curated.
Rise of the Quietcation
Luxury today means space, silence, and stillness. As quietcations gain traction, travellers are trading packed itineraries for slow, low-stimulation stays that prioritise rest over rush.
Summer in Japan brings alpine air, forest trails, and outdoor onsen — natural therapy for the nervous system. Destinations such as Niseko offer ideal backdrops for restorative escapes, with chalets like Corniche Hirafu, inviting guests to journal by the outdoor firepit, bathe in their private onsen under the stars, or simply listen to the hush of the silver birch forest.
In Natai Beach, minimalist villas with open-plan lounges make nature the main feature. At luxury villa estate, Sava Beach Villas, guests enjoy private pools and 10km of untouched shoreline, inviting them to listen to the waves, not their inbox.
As travellers begin to recognise the deep connection between our environment and emotional well-being, the very idea of an 'escape' is evolving.
Jean Nie Lim, Global Head of Guest Experience, comments, “Travel is no longer just about getting away — it's about coming back to yourself. At The Luxe Nomad we are embracing this shift by offering thoughtful, wellness-integrated escapes designed to restore every aspect of being.”
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The Luxe Nomad's Wellness Escapes
BALI
Nag Shampa Private Estate | Ubud
Set on a one hectare site in the sacred Taro village, Nag Shampa is a holistic sanctuary built for wellness. With five pools — including three private plunge pools — a yoga shala, outdoor meditation spots, and a massage studio, this estate is designed to nourish body and soul. Nutritious meals are crafted daily by three in‑house chefs using fresh produce harvested on-site in the organic orchards and vegetable gardens.
Discover a harmony of art, nature, and wellness at Mandala Oasis, a five-bedroom architectural marvel by Design Assembly. Its infinity pool, indoor gym, pilates room, yoga deck, sauna, and ice bath are perfect for post-flow recovery or muscle prep. Tropical modern design and natural materials create a calming, immersive atmosphere, while sculptural windows and garden views invite the outdoors in.
Umalas Creek is a multi-villa oasis made for calm. The estate offers 11 independent villas — each with a private pool and garden — nestled around communal wellness spaces. Featuring a communal pool, glass-fronted sauna, hot tub, and ice bath, it's the ultimate setting for restorative rituals. Umalas is the perfect base to flow between quiet, minimalist retreats and easy access to vibrant Canggu and Seminyak.
THAILAND
Rooted in omotenashi — the spirit of wholehearted hospitality — this Thai-Japanese villa balances serenity and movement through its three cascading pools, full gym, basketball and tennis courts. Kayaks and waterbikes invite adventure on the turquoise waters, while a private spa, jacuzzi, herb garden, and ocean-view terraces offer deep rest. Designed with zen principles and lush, tropical surroundings, it's a soulful reset by the sea.
Praana Residence at Panacea Retreat | Bophut Hills
One of Koh Samui's finest private luxury retreats, Praana Residence is a six-bedroom wellness compound built for movement, recovery, and luxury. It features its own Muay Thai boxing ring, tennis court, yoga sala, and fully-equipped gym with everything from rowing machines to Stairmasters. Switch gears between high-intensity workouts and blissful recovery at the private spa or garden-view infinity pool.
Sava Beach Villas | Natai Beach
This exclusive beachfront enclave is built for true restoration. Seven fully staffed villas range from four to seven bedrooms, each with its own private pool, gym, sauna or steam room, and direct access to a pristine white-sand beach, perfect for strolling, swimming, or, if you're feeling active, kayaking and paddleboarding. Yoga mats are provided for mindful sessions on the pool deck or expansive lawn, while in-villa spa and beauty services offer personalised wellness experiences.
JAPAN
Tsubasa At Hanaridge | Hanazono
Named Japan's Best Ski Chalet 2024 at the World Ski Awards, Tsubasa Chalet is an expansive alpine sanctuary designed by Riccardo Tossani. Its Y-shaped layout showcases panoramic views of Mt. Yotei and the surrounding forest through generous floor-to-ceiling windows. Wellness is also front and centre: soak in a private 40 sqm indoor-outdoor natural onsen and rejuvenate in the modern gym and yoga studio.
Voted the world's best new ski hotel and Japan's top ski hotel in 2024, The Vale Rusutsu blends alpine adventure with restorative calm. Spacious, light-filled interiors frame Hokkaido's beauty from sunrise to sunset, while ski-in/ski-out access and green-season golf or hiking keep you moving year-round. After a day outdoors, unwind at the serene Kotobuki Onsen or spa, or try indoor climbing, bouldering, and table tennis — all just steps away.
Corniche Hirafu | Middle Hirafu
Perched on Niseko's exclusive Millionaires' Row, this 580 sqm forest-framed chalet by Riccardo Tossani boasts 6 m-high ceilings, soaring windows, and warm natural finishes that invite the outdoors in. Wellness is integrated into every detail — from the private onsen fed by a natural spring, to the sauna and plunge pool with serene Mt Yotei views.
ABOUT THE LUXE NOMAD
Founded in 2012, The Luxe Nomad is the leading luxury vacation rental management company in Asia-Pacific, offering an exclusively managed collection of over 100 properties. Guests can book a coveted selection of private standalone villas, ski chalets, and condo hotels across Bali, Koh Samui, Phuket and Hokkaido, with an offering of more than 1,400 rooms region-wide and a 4.9-star Trustpilot rating.
Lead by award-winning entrepreneur, Stephanie Chai, The Luxe Nomad's mission is to inspire and enable guests to travel well by providing a top-tier curation of properties and outstanding service, allowing them to Dream a little. Travel a lot.
Visit us at www.theluxenomad.com
PRESS CONTACT:
For more information about our properties or to enquire about press trips, please contact: rachel@theluxenomad.com
