• More than half of Britons (58%) say they're looking for a beach break holiday this year
• Yet almost two-fifths (38%) say they've come back after a relaxed holiday still feeling exhausted
• 83% willing to swap beach holiday for shorter more adventurous and active experiences

New research from Travelzoo — the club for travel enthusiasts that reaches 30 million travellers with outstanding travel, entertainment and lifestyle experiences — reveals that more than half of Britons (58%) are planning a beach break this year, yet 38% admit they've returned from a “relaxing” holiday still feeling exhausted.

This shift in sentiment signals a major change in how travellers want to holiday in 2025. According to the study, a strong majority (83%) of people would be willing to swap a traditional beach break for a shorter, more adventurous and active experience – suggesting holidaymakers are increasingly seeking more fulfilling ways to spend their time away.

When asked why they're turning to more adventurous travel, nearly half of respondents (49%) say it's to create lasting memories, while 38% want to experience something more meaningful. A further (36%) say they're motivated by a desire to feel healthier or more active, and interestingly, almost a third (32%) say an adventure-style trip gives them a genuine sense of achievement. Only 17% would never consider an adventurous travel experience.

The benefits of active travel are reflected in how people feel afterwards. Compared to traditional beach breaks, 39% of Brits say they feel more accomplished after an adventurous holiday, 35% feel more fulfilled, 31% report feeling more energised, and 26% feel more culturally enriched. Notably, over two in five (41%) believe this style of travel helps improve both their mental and physical wellbeing.

After seeing an increase in demand for soft-adventure-focused trips in recent months, Travelzoo have launched a month-long campaign and created their guide to soft adventure—helping travellers experience adventures that take them out of their comfort zone without the need to 'rough it'. 

The campaign from Travelzoo will see them work with five of their partners: Inntravel, Jersey, Swan Hellenic, Titan Travel and Trafalgar Travel. The content hub is live here. The campaign will feature lots of great holiday deals and useful advice to help steer travellers towards those more adventurous trips.

Standout Travelzoo deals include:

• £999pp—Cinque Terre rail adventure
• £3759pp – 11-nt Greenland to Iceland expedition sail with balcony
• £2249pp – 15-nt grand tour of Sri Lanka inc flights, save £250
• £2895pp – Week-long Douro cruise on royal barge with flights and tours
• £949pp – Spend a week walking the Dordogne
• £1892pp – 9-day Italian lakes tour to Milan, Lake Como and Lake Garda
• £1035pp – Cornwall's forgotten corner walking trip
• From £11680pp - Round trip cruise to Antarctica from Ushuaia

To learn more about the campaign and Travelzoo visit: https://www.travelzoo.com/uk/