GREATER PALM SPRINGS, CA - Visit Greater Palm Springs has launched a new summer marketing campaign designed to celebrate the many ways travelers relax, recharge, and reconnect in this Southern California oasis. Titled “For Those Born to Chill,” the campaign invites visitors to embrace their personal definition of chill—whether that means soaking up the sun poolside, finding their rhythm with live music, indulging in spa serenity, or simply spending time with loved ones in this sun-kissed paradise.

“Our goal with this campaign is to highlight the unique, feel-good energy of Greater Palm Springs in a way that's fun and inspiring,” said Colleen Pace, Chief Sales & Marketing Officer for Visit Greater Palm Springs. “It's not just about what you can do here—it's about how you'll feel when you're here – no matter how you chill, this is the place for you.”

Through a series of vibrant, animated visuals and playful messaging—such as “Born to Play,” “Born to Splash,” “Born to Groove,” and “Born to Zen”—the campaign captures the essence of Greater Palm Springs as a destination that offers something for every kind of traveler. From family vacations and friends' getaways to solo escapes and wellness retreats, this new creative approach showcases the destination's diverse experiences while reinforcing its iconic sense of relaxation.

Running across digital, social, video, and connected TV platforms, the campaign is part of a broader strategy to drive summer visitation and support the region's tourism economy.

Campaign Highlights:

• Born to Splash
  With over 300 of endless sunshine, Greater Palm Springs is the ultimate splash zone. Whether you're floating down a lazy river, cannonballing into a resort pool, or slipping down a splashy waterslide—this is where summer memories are made.
  
  
• Born to Play
  From early morning hikes and scenic bike rides to golf under the palms and sunrise pickleball matches, Greater Palm Springs is made for playful spirits of all ages. Get outdoors, get moving, and embrace summer play in Greater Palm Springs.
   
• Born to Groove
  When the sun sets, the vibe shifts. Chill turns to thrill with live music, local performances, and poolside DJ sets that keep the good times going. Whether it's dancing under the stars or catching a laid-back acoustic set, the rhythm of the desert is calling.
   
• Born to Zen
  Find your center with desert-inspired spa treatments, mineral-rich hot springs, or yoga with a view. Whether you're seeking full rejuvenation or a moment of calm, Greater Palm Springs offers wellness that meets you where you are.
   
• Born to Taste
  Cool down with cold-pressed juices, frozen treats, and refreshing cocktails on breezy patios. Locally grown dates, citrus, and fresh farm fare bring a unique taste of the desert to every dish.
   
• Born to Chill
  Whether you're planning a friends' escape, a romantic weekend, or a multigenerational summer getaway, Greater Palm Springs is the destination where everyone finds their chill. Don't miss exclusive Getaway Offers on hotels and vacation rentals—all crafted for those born to chill.
   

Visitors and locals are encouraged to share their summer stories using #BornToChill and #SummerInGPS.

No matter how you chill—Visit Greater Palm Springs. For those born to chill.
 

About Greater Palm Springs
Greater Palm Springs, Southern California's storied oasis, is known for its year-round sunshine, iconic midcentury design, world-class wellness offerings, and rich cultural experiences. The destination includes nine unique cities—Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella—each offering something distinct for travelers.

Just a short drive from Los Angeles, San Diego, Phoenix, and Las Vegas—and served by 30+ nonstop flights to Palm Springs International Airport—Greater Palm Springs is easily accessible and endlessly relaxing. From poolside retreats and spa escapes to local dining, desert adventures, and vibrant events, it's the perfect summer escape made for chill.

Campaign Link: www.gpsgetaway.com

Images & Videos:  https://bit.ly/BornToChill