Ker & Downey® Africa, a leader in luxury African travel, proudly unveils its refined new logo – a sophisticated visual identity that reflects an ongoing evolution and bold vision for curated travel in Africa.

The new design is both timeless and contemporary. It honours the company's legacy while signalling a fresh chapter grounded in deep connection to Africa and a commitment to crafting transformative journeys that go beyond luxury.

“Our brand has always been about more than travel,” says Jenieen van den Heever, Chief Operating Officer at Ker & Downey® Africa. “It's about discovery, connection, and meaningful impact. This refreshed logo reflects who we are: a company rooted in purpose, driven by precision, and inspired by Africa's wild beauty.”

The updated identity reaffirms Ker & Downey® Africa's role as a trusted guide for discerning travellers seeking rare and immersive experiences. It draws from the brand's core pillars: curated perfection, unique off-track adventures, conservation-driven travel, and deep local expertise.

While the logo is the most visible change, it's only the beginning. A newly designed website, crafted to reflect the brand's elevated aesthetic and immersive storytelling, will launch later this year.

With recent appointments such as Nick Graham (Chief Financial & Commercial Officer), this evolution is being led by a revitalised executive team – dynamic, experienced, and unafraid to challenge convention. Building on this momentum, the upcoming addition of Anton Noll as Head of Product Development on 1 July will further strengthen the team and bring fresh creativity to the brand.

“This is more than a new look,” adds van den Heever. “It's a statement of intent – a signal that Ker & Downey® Africa is moving forward with purpose, creativity, and confidence.”